Essity Hygiene and Health AB

Feminine Care Brand and Communications Manager

Essity Hygiene and Health AB$90K — $120K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-10 years in communications & brand experience with a focus on online/social/commerce
  • Proven track record in media strategy and content development
  • Ability to analyze consumer behavior across various platforms
  • Data-driven mindset with a consumer-first focus
  • Exceptional communicator and collaborator, capable of influencing stakeholders
  • Fluent in English, additional languages are a plus

Responsibilities

  • Support the development and implementation of the brand & communications strategy in North America
  • Drive purpose-led brand and product communications throughout the purchase journey
  • Lead regional media and audience strategy, adapting to media trends
  • Monitor brand performance and optimize communication effectiveness
  • Pilot test innovative media approaches and share best practices
  • Implement brand purpose and consumer segmentation strategies in North America
  • Manage the NA communication budget and creative agency relationships

Benefits

  • United Healthcare PPO / EyeMed Vision / Delta Dental Insurance
  • Wellness program through Rally
  • Flexible Spending Accounts (FSA) for healthcare and dependent care
  • 401(k) with employer match and annual contribution
  • Company-paid Basic Life, AD&D, short-term and long-term disability insurance
  • Generous PTO with paid holidays
  • Scholarship program for children of employees
Full Job Description
Feminine Care Brand and Communications Manager

About the Role

Essity is looking for an experienced Global Brand Communications Manager for our FemCare category with a focus on North America. In this job you will drive profitable growth and strengthen our brand health by defining the way we define and communicate our brands (Playtex, Carefree) to target audiences/consumers/customers. You will cooperate closely with local marketing and commercial teams in the US and Canada as well as global brand, research, media and innovations teams to consistently position our brand in a territory that drives company sales growth and reach overall Essity targets. Essity feminine care brands globally are widely recognized for disrupting the Feminine Care category fighting against period-shaming stereotypes and contributing to close the menstrual health gap.

The ideal candidate should/could live in Philadelphia, PA.

What You Will Do
  • Support in developing, recommending and implementing the global brand & communications strategy in North America
  • Develop and drive effective purpose-led brand and product communications along the entire path to purchase
  • Lead the regional media, content and audience strategy for NA based on changing media behaviors and trends and partner with markets for seamless campaign activation in market
  • Monitors brand performance and derives necessary action steps to fuel growth, measure and analyze communication effectiveness (incl. brand health), optimizes as needed
  • Drive best practices and pilot testing of innovative media and communications markets to keep the brand at the forefront
  • Brings the brand purpose, portfolio architecture, consumer segmentation and tools to live in North America that support the global/regional brand positioning
  • Owns the NA communication budget and the relationship with creative, social and PR agencies

Who You Are
  • Passion to work for a purpose-led business, join a taboo-breaking team and participate in the transformation of FemCare in North America by building leading brands
  • 8-10 years relevant communications & brand experience with a bias to online/social/commerce working in a regional and/or global role or creative agency
  • Proven track record in developing winning communication/content, experienced in media strategy
  • Ability to understand consumer behavior across the entire ecosystem
  • You are data-driven with a consumer-first focus, can translate human insights to guide communications development, have experience in analytics-based decision making, whereas success is measured in customer growth.
  • As exceptional communicator, leader, collaborator, you know how to influence key stakeholders to launch progressive brand activations and work effectively in cross-functional teams in a solution-oriented way
  • Fluent in English both verbally and written, other languages are a plus


What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

Expected Compensation

Competitive annual salary + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

  • United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance


  • Wellness program provided through Rally


  • Healthcare and Dependent Care Flexible Spending Accounts (FSA)


  • 401(k) with employer match and annual employer base contribution


  • Company paid Basic Life, AD&D, short-term and long-term disability insurance


  • PTO offering with Paid Holidays


  • Scholarship program for children of Essity employees.


Application End Date:

Job Requisition ID:
Essity262319

About Essity Hygiene and Health AB

Essity Careers

Joining Essity presents a prime opportunity to be part of a team that values innovation, leadership, and diversity. Essity, a leading global hygiene and health company, offers a range of job opportunities designed to empower growth and professional development.

Work You’ll Do

At Essity, the focus is on turning challenges into opportunities through innovation and smart solutions. The company’s commitment to improving well-being through leading hygiene and health solutions offers professionals a chance to make a significant impact.

Explore Essity’s Diverse Opportunities

Essity’s career paths are as diverse as the needs they meet in the marketplace. From research and development to marketing and sales, there are positions that leverage a wide array of skills. Essity encourages a culture of growth and learning, where each team member’s contributions are valued and celebrated.

Innovative Work Environment

Essity is synonymous with innovation. The company fosters an environment where creativity and strategic thinking are at the forefront of operational success. Employees at Essity are encouraged to think differently and act boldly.

Join a Dynamic Team

Essity’s global team is committed to leadership and diversity training, ensuring that all employees have the opportunity to thrive. Working at Essity means being part of a culture that cherishes diversity and seeks to optimize through inclusive growth strategies.

Future-Proof Your Career

Essity offers robust benefits and a career trajectory filled with opportunities for advancement. Whether through professional development programs or through leadership tracks, Essity supports each employee’s career aspirations.

Internship Programs

For those starting their careers, Essity’s internship programs provide invaluable industry experience, networking opportunities, and a chance to develop essential skills in a real-world setting. Interns at Essity gain hands-on experience, working on projects that challenge and enhance their academic learning.

Essity’s Hiring Process

The hiring process at Essity is designed to be transparent and engaging. Starting with a resume submission, candidates may go through various stages including screenings, interviews, and in some cases, practical assessments. Essity values clear communication and provides feedback at each step.

Stay Connected with Essity Careers

Stay informed about new job opportunities, company news, and professional insights by joining Essity’s career network. Interested candidates can explore open positions that match their skills and interests, and subscribe to job alert emails tailored to their career preferences.

Explore Job Opportunities

Search for open positions at Essity that align with your professional skills and career goals. Essity is continuously looking for passionate, curious, and solution-driven team players.

READ CAREERS BLOG

Job Alert Emails

Customize your subscription to receive updates on job openings, employment trends, and exclusive insights directly from Essity. Discover the exciting and rewarding career opportunities that await. By fostering a workplace where innovation and diversity are part of the everyday, Essity remains a leader in the global health and hygiene industry, continually seeking new talent to join their esteemed team.
Learn more about Essity Hygiene and Health AB
Size
46,275 employees
Industry
NASDAQ

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