Overview
The Federal Marketing & Communications Director oversees the successful delivery of federal marketing and communications contracts, ensuring alignment with client goals, contract requirements, and organizational objectives. This role requires a unique blend of federal program management expertise, marketing/communications knowledge, and client relationship leadership.
The Federal Marketing & Communications Director is responsible for day-to-day oversight, staff management, workflow execution, budgeting, performance reporting, risk management, and ensuring exceptional CPARS-level delivery across all assigned contracts. This role serves as the overall point of contact (POC) for CPARS planning, coordination, and response for their portfolio of contracts.
Key Responsibilities
Program & Contract Management
- Lead daily operations for federal marketing and communications contracts, ensuring compliance with all deliverables, CLINs, SOW/PWS tasks, and reporting requirements.
- Serve as the primary point of contact for CORs, COs and federal program staff.
- Serve as the overall POC for CPARS, including planning, tracking, self-assessment inputs, and coordinating responses to draft evaluations.
- Monitor contract performance, track milestones, and ensure on-time delivery of assets, campaigns, reports, and communications products.
- Prepare and manage monthly performance reports, QC documentation, contract self-assessments, and CPARS readiness materials.
- Maintain contract documentation (Asana, SharePoint, Teams, SOPs) and ensure contractor timekeeping, labor hour tracking, and cost allocation accuracy.
Marketing & Communications Leadership
- Translate federal program goals into strategic marketing and communication plans.
- Support the development and execution of digital, social, creative, research, and outreach campaigns.
- Review and approve marketing deliverables, graphics, social media content, briefs, and editorial products to ensure quality and compliance.
- Analyze performance metrics and KPIs to inform optimization and future strategy.
Client & Stakeholder Engagement
- Build and maintain strong relationships with federal clients to ensure exceptional client satisfaction and transparency.
- Lead recurring client meetings, kickoff sessions, and quarterly/annual performance reviews.
- Identify opportunities to enhance service delivery, innovate processes, and propose new solutions or contract growth opportunities.
- Facilitate cross-functional collaboration across internal teams, subcontractors, and partners.
Financial & Administrative Oversight
- Manage contract budgets, labor categories, burn rates, and ODCs.
- Review invoices, labor hour reports, and subcontractor performance documentation.
- Support pricing, forecasting, and estimates for expansions or option year negotiations.
- Assist with proposal development, including resume alignment, technical writing, and past performance inputs.
Required Qualifications
- 10+ years of experience managing federal government contracts, preferably in communications, marketing, public affairs, or digital/media environments.
- Strong understanding of federal contracting processes, deliverables, and reporting (SOW/PWS, CPARS, FAR, QA/QC, performance management).
- Experience in marketing analytics, digital strategy, content oversight, or creative production.
- Experience supporting or managing marketing, communications, public affairs, or digital media projects for federal agencies.
- Proven ability to lead multi-disciplinary teams and manage multiple projects in a fast-paced environment.
- Exceptional communication, writing, and client-facing skills.
- Strong analytical skills, including ability to interpret performance metrics, KPIs, and data-driven insights.
- Proficiency with project management and collaboration tools such as Asana, SharePoint, Teams, and MS Office.
Benefits at Red Carrot: At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there's strength in diversity, offering different perspectives and skills. Together, we can solve our client's biggest challenges. We offer a competitive compensation and benefits package.
- Training and Development - Tuition reimbursement and professional trainings for eligible employees.
- Healthcare - Top-tier medical, dental, vision, life insurance and long-term disability coverage.
- 401(k) Plan - 401(k)-retirement and Roth plan with company matching and no vesting period.
- Profit Sharing - Discretionary profit-sharing plan to all eligible employees after one year of employment.
- Paid Time Off - Provides flexible work hours, paid time off, and 11 federal holidays.
