We're looking for a strategic, creative, and culture-savvy
Experiential Marketing Lead to join our team, with a focus on
sport. In this role, you'll be responsible for leading end-to-end experiential strategy and execution for high-impact programs that bring the Target brand to life in unforgettable ways-whether that's launching a new designer collaboration, curating immersive fashion-forward experiences, or showing up at cultural events that matter.
You'll collaborate closely with cross-functional partners across Brand & Category Marketing, Creative, PR, Talent & Influencer Partnerships, Media Strategy, and Social Media, ensuring your campaigns are culturally resonant, strategically sound, and visually stunning. You'll work with top-tier agencies and creatives to push boundaries and produce buzzworthy activations that drive engagement and brand love-both IRL and online.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
What You'll Do
- Lead experiential strategy for sport marketing initiatives, from concept to execution
- Develop innovative fan experiences and brand activations that connect with athletes, fans, local communities, and key sports audiences.
- Collaborate with internal teams and external partners to ensure seamless integration across all marketing channels
- Manage budgets, timelines, vendors, and agencies with confidence and clarity
- Guide creative development with a strong eye for design and brand aesthetics
- Leverage insights, trends, and guest behavior to shape experiences that feel relevant and shareable
- Track success metrics and key learnings to inform future planning
- Navigate the evolving event landscape with agility, incorporating hybrid and digital extensions where needed
About You
- Bachelor's degree or equivalent experience
- 7+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of sports marketing, fan engagement, sponsorship activation, and live events
- Strong cross-functional collaborator with excellent communication and presentation skills
- Proven ability to build brand moments that scale across PR, social, and digital
- Thrives in fast-paced, dynamic environments and can pivot quickly when needed
- Solution-oriented, resourceful, and detail-obsessed
- Willing and able to travel and work flexible hours as needed to support activations
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E
The pay range is $95,000.00 - $171,000.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications.
