Overview

We are looking for a leader to build out our Experience Strategy capability at the agency. We currently define Experience Strategy as the capability that builds off the Big Brand Idea to lay the strategic foundation across the entire consumer or HCP journey that inspires creative experiences at every stage always grounded in data and technology.

Responsibilities

This candidate would be charged with creating the strategic tools necessary to deliver Experience Strategy across our four books of business and ultimately across both SSW and PNY. They would be charged with identifying the right talent and/or partnerships necessary to build out this capability. They would begin by evaluating and managing the current experience, social and content strategists we have on staff today. From there they would identify opportunities to train existing talent and/or hire new talent to deliver first in class Experience Strategy. It would be critical for them to partner with our heads of data and analytics ad also our head of digital solutions who oversees our technology solutions. They will play a significant role in driving growth for the agency via new business and by hunting for new opportunities with current clients.

Qualifications

They should be capable of working with teams to define actionable plans that deliver a positive, meaningful experience across all interactions a brand has with a patient, caregiver or healthcare professional. They should seek to understand what people think, feel and do across the customer journey-and search for the moments of truth that will have the greatest impact on a person's path to wellness. They should be passionate about generating ideas for making brand-customer interactions better and more delightful. When developing experiences, they should be able to understand a brand's strategy and big idea and then able to envision and articulate personalized pull-through on a tactical level. They should also be passionate about the value of content, and not view channels in silos but instead see things from the customer's perspective: as a series of moments. That said, this individual should also understand the mechanics of individual channels (CRM, social, web, etc.) and how to use them to build meaningful interactions; in addition, they will have their finger on the pulse of digital innovation and keep up with evolving and emerging possibilities for engagement. This role would report to the EVP Head of Strategy.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $325,000.00 - USD $350,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/3/2026.