Overview

The EVP, Analytics pioneers client growth through an audience-obsession that strategically blends upstream audience insights & intelligence with downstream audience attribution & measurement to supercharge marketing performance outcomes. They combine creative, storytelling, and discovery disposition with performance, martech, and data levers that unlock meaningful marketing experiences at scale.

Armed with pharma experience, they seamlessly navigate the nuances of DTC and HCP marketing tactics to improve Marketing value gains. From identifying untapped audiences via marketing science to championing performance in the minutiae of placements, platforms, and partners to building a data strategy grounded in accuracy, speed, and incremental value, this candidate's team will blur traditional agency siloes and unlock a 1+1 = 3 effect to the client's business.

Responsibilities

This candidate will lead the entire marketing workflow. They will focus on campaign measurement, including media, web, creative, and audience analytics. They will build positive relationships with senior clients and improve collaboration with external agencies, consultants, and vendors.

Equal parts art and science will be required for success, with verbal, written and visual communication command needing to be paired with expertise in numbers, methodologies, and technology platforms. The ideal candidate does not need to be able to answer every question that comes their way but should be able to leverage their 'consultant's acumen' to identify solutions, POVs, and pathways towards concrete solutions.

As a leader of people leaders, this candidate will also be responsible for mentoring and coaching of team members - impartation of knowledge, debriefing for areas of improvement and identifying opportunities to stretch team members for growth. They will also be expected to be a role model for team culture in celebrating diversity & inclusion and contributing to an environment that team members want to work in above and beyond salaries and titles.

The ideal candidate has:

• Insatiable curiosity - desire to explore the unknown for the sake of uncovering 'amazing'
• Analytical horsepower - chops to translate numbers into meaningful intelligence
• Clear communicator - proficiency to take any concept and ELIF (Explain like I'm five)
• Bold Solutions - value creator despite ambiguous, complex, undefined contexts
• Relationship hub - natural connector and ability to use network to drive collaboration

Qualifications

• 20+ years experience in strategy, audience insights, research, data science, analytics (media, web, creative, and audience), martech - pharma client + global experience
• Demonstrated leadership exerting influence from a product, process, and people POV
• Portfolio of past deliverables covering business intelligence, audience creation, market research, media strategy, campaign ideation, measurement reporting & attribution, martech solutions, data science modeling / engineering, performance marketing
• Success in building 360-degree relationships with stakeholders, peers and direct reports
• Experience and disposition for driving organic and new business revenue growth
• Center of gravity in Paid Media, adjacencies into Creative/Influencer/Content spaces

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $248,400 - $335,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/16/2026.