The Goldman Sachs Group, Inc

Executive Office, Global Marketing Corporate Reputation Marketing, Associate, New York

The Goldman Sachs Group, Inc • $100K — $160K *
New York, NY 10025In-Person
Business Services
Less than 5 years of experience
Reposted 5 days ago
Job Overview by Ladders

Qualifications

  • 3-5 years in brand marketing, integrated marketing, or reputation management.
  • Expertise in managing campaigns across paid and owned channels.
  • Strong instinct for reputational risk management and creative judgment.
  • Outstanding communication and presentation skills for senior stakeholders.
  • Proven ability to generate original ideas and foster cross-functional partnerships.
  • Experience using AI tools to enhance marketing workflows.
  • Excellent copywriting skills with a relevant portfolio. A Bachelor's Degree (BA/BS) is required.

Responsibilities

  • Execute the corporate reputation marketing strategy through content distribution across channels.
  • Lead the Corporate Reputation Campaign by generating new marketing ideas and optimizing performance data.
  • Collaborate with the Paid Media team to manage campaign strategies and resolve implementation issues.
  • Build cross-firm networks to align business marketing efforts with corporate brand initiatives.
  • Manage relationships and presentations with senior stakeholders regarding campaigns and marketing plans.
  • Create compelling copy and drive integrated campaigns from development to execution.
  • Oversee content approval processes to ensure compliance with brand and regulatory standards.
  • Support budget management through tracking campaign and agency spending.

Benefits

  • Comprehensive health and wellness offerings.
  • Retirement savings plans with company matching.
  • Flexible work arrangements and paid time off.
  • Employee assistance programs and mental health resources.
  • Professional development and training opportunities.
Full Job Description
Executive Office, Global Marketing

Corporate Reputation Marketing, Associate, New York

JOB DESCRIPTION

The Corporate Reputation Marketing Associate will help protect and elevate the reputation of Goldman Sachs by stewarding integrated, end-to-end campaigns across our thought leadership, commercial leadership, and social impact marketing pillars.

Designed for a highly organized self-starter, this role will lead day-to-day management of the Corporate Reputation Campaign - the firm's always-on, cross-pillar marketing program designed to safeguard and strengthen our brand. The ideal candidate combines exceptional attention to detail with strong strategic thinking required to develop on-brief, brand-aligned creative, and brings a deep understanding of the financial services landscape. The ideal candidate should be able to originate and execute creative solutions with flexibility, operational rigor, and at pace.

The Associate will partner closely with Brand Strategy, Digital Marketing & Channels, Content, and Design teams - as well as counterparts across business marketing divisions - to execute distinctive marketing strategies that bring audiences closer to what makes Goldman Sachs exceptional, with a particular focus on our market insights and commercial performance.

The ideal candidate brings hands-on experience managing campaigns and internal and external agency partners from ideation and execution, as well as performance analysis, sharp reputational judgment and risk awareness, a keen eye for distinctive creative, and strong copywriting skills.

Responsibilities
  • Execute the corporate reputation marketing strategy, translating the corporate brand's messaging pillars into timely, relevant content distributed across owned and paid channels.
  • Lead strategic, creative, and executional management of the always-on Corporate Reputation Campaign - generating new marketing ideas to support firm priorities, stewarding asset creation, and using performance data to continuously optimize results.
  • Partner with the Paid Media team to develop campaign strategies, manage creative handoffs, review preview links and identify issues, monitor live executions, and escalate or resolve implementation issues.
  • Build networks across the firm to understand business priorities, align business marketing efforts with corporate brand initiatives, and co-create marketing ideas.
  • Manage senior stakeholder relationships within Marketing, including regular presentations to leaders on upcoming campaign messages, integrated marketing plans, and creative work.
  • Across a wide range of integrated campaigns, proactively bring forward ideas for new marketing messages, develop compelling copy, and steward integrated campaigns from development to execution.
  • Oversee the content approval process across Marketing leadership, internal stakeholders, and Legal and Compliance, ensuring timely delivery and adherence to brand and regulatory standards.
  • Support budget management and hygiene, including campaign and creative agency spend tracking.

Qualifications
  • 3-5 years of relevant experience in brand marketing, integrated marketing, and/or reputation management, with demonstrated fluency in paid and owned marketing channels, creative development with external agency partners, and end-to-end campaign management.
  • Sharp instinct for reputational risk management and strong creative judgment across written, design, and video channels.
  • Exceptional communication and creative presentation skills, including comfort presenting to senior stakeholders.
  • Proactive self-starter with a proven track record of generating original creative ideas and building strong cross-functional partnerships.
  • Eagerness and experience with leveraging AI tools to improve and accelerate marketing workflows - from audience targeting and content generation to performance reporting.
  • Excellent copywriting skills, with a portfolio that demonstrates clarity, brand voice fluency, and subject matter expertise in finance and capital markets.
  • Bachelor's Degree (BA/BS)


Salary Range
The expected base salary for this New York, NY, United States-based position is $100000-$160000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

About The Goldman Sachs Group, Inc

The Goldman Sachs Group, Inc. provides investment banking, securities, and investment management services, as well as financial services to corporations, financial institutions, governments, and high-net-worth individuals worldwide. Its Investment Banking segment offers financial advisory services, including advisory assignments concerning mergers and acquisitions, divestitures, corporate defense, risk management, and restructurings and spin-offs; and underwriting services comprising public offerings and private placements of a range of securities, loans, and other financial instruments, and derivative transactions. The company’s Institutional Client Services segment provides client execution services, such as fixed income, currency, and commodities client execution related to making markets in interest rate products, credit products, mortgages, currencies, and commodities; and equities related to making markets in equity products, as well as executes and clears institutional client transactions on stock, options, and futures exchanges. This segment also engages in the securities services business providing financing, securities lending, and other brokerage services to institutional clients, including hedge funds, mutual funds, pension funds, and foundations. Its Investing and Lending segment originates longer-term loans; and invests in debt securities, loans, public and private equity securities, real estate, consolidated investment entities, distressed assets, currencies, commodities, and power generation facilities. The company’s investment management segment provides investment products and services, as well as offers wealth advisory services, including portfolio management and financial counseling, and brokerage and other transaction services.

The Goldman Sachs Group, Inc. Careers

Join the prestigious team at The Goldman Sachs Group, Inc., a global leader in finance and investments, and propel your career to new heights. Our firm is renowned for its commitment to excellence, innovation, and leadership in the financial sector.

Work You’ll Do

At Goldman Sachs, you will be part of a dynamic environment that fosters growth, diversity, and professional development. Engage in transformative projects that redefine the landscape of global finance, driven by a culture of high performance and continuous improvement.

Lead with Innovation and Leadership

Step into a role where your skills will be honed and your leadership capabilities enhanced. The Goldman Sachs Group, Inc. is at the forefront of merging financial expertise with technological innovation, creating a platform for you to lead impactful initiatives.

Join Our Diverse and Inclusive Team

Diversity and inclusion are at the core of our company culture. With employees from various backgrounds, Goldman Sachs thrives on the rich ideas and perspectives that this diversity brings. Here, every team member’s contribution is valued, and every voice is heard.

Explore Job Opportunities and Internships

Whether you’re seeking full-time employment or looking into internship opportunities, Goldman Sachs offers a range of positions that cater to different skills, experiences, and career aspirations. From analyst to executive positions, discover how you can contribute to our legacy of success.

Networking and Professional Growth

Goldman Sachs is not just a workplace. It is a community where you can build lasting relationships with colleagues and industry leaders. Our networking events, mentorship programs, and professional groups foster connections that can accelerate your career trajectory.

Benefits and Career Development

Invest in your future with Goldman Sachs’ unparalleled employee benefits and career development programs. From comprehensive health benefits to personalized career coaching and leadership training, we ensure that our team is equipped for success, both professionally and personally.

Prepare for Your Future

Ready to take the next step? Prepare your resume, sharpen your interview skills, and explore the vast array of job opportunities at The Goldman Sachs Group, Inc. Our hiring process is designed to identify and nurture talent, helping you to achieve your career goals.

Stay Connected

Keep up to date with the latest from Goldman Sachs Careers by subscribing to our job alert emails. Tailor your preferences to receive updates that match your career interests and stay ahead in the competitive financial sector.

Join The Goldman Sachs Group, Inc.

Embark on a rewarding journey with The Goldman Sachs Group, Inc. where your potential is limitless. Explore positions, read about our company culture, and apply today to become part of a team that values growth, leadership, and innovation.

SEARCH GOLDMAN SACHS JOBS

READ CAREERS BLOG

At The Goldman Sachs Group, Inc., your career is just the beginning – it’s an opportunity to excel and lead in the global financial industry. Join us and make your mark!
Learn more about The Goldman Sachs Group, Inc
Size
45,100 employees
Market Cap
$115.8 billion
Industry
Finance & Insurance
Net Income
$9.4 billion
Founded
1869
5 Year Trend
+11.3%
Revenue
$53.4 billion
NASDAQ
GS
* Ladders Estimates

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