Harrison and Star

Executive Director, Planning

Harrison and Star$150K — $250K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in media planning and buying
  • Proficiency in data analysis and market trend evaluation
  • Strong strategic thinking and problem-solving abilities
  • Experience in audience understanding through qualitative and quantitative data
  • Ability to lead client workshops and facilitate discussions
  • Excellent communication and storytelling skills

Responsibilities

  • Drive client brand growth through strategic recommendations
  • Analyze market trends to inform client strategies
  • Monitor and assess brand performance in collaboration with Marketing Science teams
  • Develop innovation road maps aligned with client objectives
  • Facilitate client workshops to stimulate strategic thinking
  • Collaborate across teams to integrate media, content, and creative for client success

Benefits

  • Opportunity for career growth and mentorship
  • Access to advanced data and cultural intelligence tools
  • Collaborative work environment with cross-functional teams
  • In-house thought leadership and training opportunities
  • Engagement in both organic and new business initiatives
Full Job Description
Agency:
Omnicom Media

Job Function:
Media

Job Subfunction:
Media Planning and Buying

Job Description:
As a strategic partner to our clients, your responsibility is to deliver growth of their brands. You are responsible for defining growth opportunities, both short and long term, and advising our clients on which strategic direction they should take. You are a partner to both the client and the Client business lead, working together to guide our clients to success. Your core responsibility to drive growth of the clients brands.

Within this role, you have two core areas of responsibility:

Strategic growth for the client
You will analyze market trends and competitive data, keeping a pulse on the state of the category and industry, bringing insights to your client. You will be an expert at leveraging our unique data and cultural intelligence tools to bring clear and concise strategic recommendations

You will continuously monitor the brands performance and health, working closely with the Marketing Science teams to advise on the relationship between brand and performance strategies

You will be an expert in audience understanding, using qualitative and quantitative intelligence to understand and anticipate consumer needs, using these insights to inform brand and media strategy

You will lead and develop best in class strategic recommendations for your client, ensuring clear and concise story telling that delivers on the needs of the client, understanding the nuances between what Senior leaders need vs day to day media teams need

You will have a relentless focus on the strategies that are going to deliver business outcomes and unlock revenue for your client

You will develop innovation road maps and execute on those roadmaps to ensure application to the clients business

When necessary, you will create and facilitate client workshops, bringing thought provoking work to them

Strategic growth of our work
You will work closely with our SBUs to orchestrate the right set of capabilities around your clients needs for any given moment or brief. You will connect media, content, commerce and creative to understand the right combination to drive growth

You will lead and advise on the strategic narrative of our recommendations, working with the audience, content, planning, activation and marketing science teams to connect the dots across the entire recommendation and ensure strategic direction is being pulled through. You will clearly define the goal, the problem, the insight and the solution.

You will deliver thought leadership that can sit both internally and externally, showcasing future thinking POVs that shape our strategic product and work

You will partner with the team to educate and up level the work, bringing guidance and mentorship to team members where necessary

When necessary, you will participate in both organic and new business opportunities. You will act as a strategic leader that guides the narrative, co-creates the work and establishes why AaaP is right for the clients needs
Compensation Range: $150,000 - $250,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

About Harrison and Star

Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
Learn more about Harrison and Star
Size
500 employees
Industry
Founded
1986
NASDAQ

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