Agency:
PHd

Job Function:
Media

Job Subfunction:
Performance Media

Job Description:
- Creating and driving best-in-class Programmatic media strategies that deliver against client objectives within search, display, social and video channels for assigned client
- Leading digital innovation and thought leadership -
Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
- Working side by side with Tactical Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
- Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
- Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
- Accountability over client's budgets
- Developing strong relationships with clients, global counterpart colleagues
- Actively participating and helping to lead the integrated media planning - Setting Budgets, KPI's and measurement framework
- Delivering credible thought leadership on Programmatic's role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses
- Leading communication of Programmatic's tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders
- Ability to effectively manage costs while exceeding performance and viewability goals
- Excellent communication skills, ability to distill key ideas for non-digitally centric teams
- Managing and mentoring a team of Programmatic channel specialists, providing day-to-day guidance as well as career growth and development - Directing and managing external agency and vendor teams of 25+
- Ensuring team manages and efficiently optimizes programs within budget goals, working closely with Investment lead on budget opportunities
- Tracking innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients
- Participating in New Business efforts $120,000 - $230,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.