City Of New York

Executive Director, Mayor's Office of Ethnic and Community Media

City Of New York • $120K — $150K *
New York, NY 10025In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 5+ years of experience in press, communications, or media relations.
  • Proficiency in data analysis using spreadsheet tools like Excel.
  • Familiarity with paid media planning and placement.
  • Knowledge of NYC neighborhood demographics and community engagement strategies.

Responsibilities

  • Manage relationships with contracted media placement vendors and translation services.
  • Coordinate paid media placements, tracking spend and analyzing campaign performance.
  • Produce the Annual Advertising Spend Report at fiscal year's end.
  • Serve as the internal media placement vendor for free media initiatives.
  • Collect and analyze engagement metrics from QR codes and campaigns.

Benefits

  • Opportunity to work with the Mayor's Press Office and gain insights into public communications.
  • Exposure to diverse community media relations and engagement projects.
  • Collaborative environment with the Office of Mass Engagement and Digital Communications teams.
Full Job Description
Job Description

The Team You'll Work With:
The Mayor's Press Office at City Hall is responsible for media monitoring, responding to media inquiries, preparing senior administration officials for media interviews, and planning media events designed to communicate accurate, timely information to the public.

The Office of New Media and Cultural Communications is helping to transform the traditional press arm of the Mayor's office into one that includes and engages new media, ensuring that Mayor Mamdani's agenda and achievements reach and mobilize New Yorkers who have historically been left out of the governing process. The Office oversees constituency media relations and ensures a consistent narrative reaches all New York audiences and engages new media and influencers to pitch and deliver stories to the places where New Yorkers get their news.

The Problems You'll Solve:
Equal parts free and paid media and marketing, this role manages the administration's relationships with ethnic and community media partners while owning the full paid and free city media placement operation. The Executive Director functions as the administration's media marketing strategist - responsible for where and how much the city spends to reach diverse communities across NYC.

Core Responsibilities:
- Owns relationships with all contracted media placement vendors and translation services.
- Coordinates paid media placement, spend tracking, and campaign performance.
- Collects and analyzes performance and fiscal metrics across campaigns.
- Produces the Annual Advertising Spend Report at the end of the fiscal year.
- Partners with the Office of Mass Engagement (OME) on community engagement initiatives.
- Supports the Digital & Creative Comms team on creative campaign oversight, as needed.

Responsibilities:
- Paid Media.
o Manage data intake, analysis, write-up, and final production of the Annual Advertising Spend Report at the end of the fiscal year.
o Own relationships with all contracted media placement vendors and translation services.
o Manage paid media placement, spend tracking, and campaign performance.
o Collect and analyze performance and fiscal metrics across campaigns.

- Free City Media.
o Serve as the internal "media placement vendor" for free city media.
o Own relationships with translation services and vendors offering free city marketing placements.
o Collect and analyze QR code engagement performance.

- Constituent Media & Misc.
o Maintain expertise in NYC neighborhood demographics and constituent and ethnic enclave publications and platforms.
o Partner with the Office of Mass Engagement (OME) on community engagement initiatives.
o Support the Comms dept on creative campaign oversight, as needed.

About You:
- You are comfortable working with data across spreadsheet tools (Excel, internal portals) compiling, organizing, and presenting campaign and fiscal metrics.
- You have experience in press, communications, or media relations.
- You are familiar with paid media planning and placement.

Additional Information
- In addition to the resume, a cover letter is required to apply.

Special Assistant (MA)-MGRL - 0668A

Qualifications

- Bachelor's degree required.
- 5+ years of experience.

Additional Information

About City Of New York

The City of New York is the most iconic and dynamic city on the planet. With a population of more than 8.4 million people, New York is not only the largest city in the United States — it is the academic, cultural, commercial, and financial capital of the world. City government is filled with opportunities for talented individuals seeking to improve their communities and make a meaningful difference in the lives of their fellow New Yorkers. Every day, the City’s more than 300,000 employees improve infrastructure, provide vital social services, build technology, protect health and safety, and so much more.

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Join the City of New York’s dynamic team to contribute to the community and enhance the city’s services across a broad spectrum of disciplines. The City of New York offers a unique opportunity to engage in meaningful work that impacts the lives of millions while navigating through a career filled with learning and growth. Transform the metropolitan landscape and enrich the lives of its residents with the best minds in public administration, urban planning, and community services. The City of New York stands at the forefront of urban management and innovation. Lead with a unique position in public service, at the intersection of technology, community needs, and sustainable development. Work alongside a diverse team of professionals dedicated to improving city operations and enhancing the quality of urban life. Collaborate with the largest network of public service experts in the nation, fostering leadership, diversity training, and professional development.

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