ABOUT FORD AND THE OPPORTUNITYThis is an exciting opportunity to join the team dedicated to WPP's critically important client,
Ford Motor Company. We're building a world-class marketing intelligence function and seeking a
Executive Director, Marketing Intelligence Platforms & Innovation to lead the maturation of our product and analytics capabilities, drive innovation, and govern the delivery of our highest-priority initiatives across a global, multi-agency network. Reporting directly to the Chief Marketing Intelligence Officer, this senior leadership role partners closely with regional teams, agency partners, and cross-functional executives. The right person operates equally well as a capability builder, an innovation driver, and a disciplined delivery leader.
RESPONSIBILITIESProduct Maturity & Capability Standardization- Evolve the maturity of our marketing intelligence products and standardize capabilities across the global network and agency partners, creating consistency in how we build, measure, and deliver.
- Advance our predictive and prescriptive analytics capabilities, including identifying and operationalizing high-value AI use cases.
- Establish and enforce engineering, data, and delivery standards that scale across regions and partners.
Program Governance & Executive Delivery- Track and orchestrate high-priority projects and cross-functional efforts, ensuring alignment, communication, and accountability across teams.
- Manage executive-level deliverables end to end - scoping, financials, resourcing/HR reviews, and other senior reporting - bringing rigor and visibility to how priority work is run.
- Serve as a central point of coordination, making sure standards and processes are followed and that leadership has a clear, current view of progress.
Growth, Innovation & Thought Leadership- Drive progress toward winning new global business, including the EMEA analytics scope, by closely tracking timelines, roadmap goals, and deliverables.
- Develop new innovation, thought leadership, and robust delivery standards and documentation that strengthen our competitive position and support business development.
- Translate emerging technology and market shifts into actionable opportunities for the function.
REQUIRED SKILLS & COMPETENCIESRequired- 15+ years of experience spanning product/capability leadership, analytics or marketing intelligence, and large-scale program or delivery management.
- A combination of automotive and/or broader industry expertise, hands-on product management experience, and agency or media agency experience.
- A track record of maturing analytics products and standardizing capabilities across complex, distributed, or multi-agency environments.
- Strong command of predictive/prescriptive analytics and applied AI, with the judgment to separate hype from genuine value.
- Demonstrated success managing executive-level deliverables - scoping, financials, resourcing - with precision and discretion.
- Experience supporting business development or new-business wins, ideally in a global or EMEA context.
- Exceptional cross-functional leadership, communication, and stakeholder-management skills at the executive level.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$155,000-$390,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
