What You'll DoResponsible for leading the regional Fragrance portfolio strategy and delivering brand & business objectives for the Americas. This role will translate global brand vision into regional strategy across consumer & retail marketing, innovation pipeline, and portfolio management. The Executive Director will lead a Fragrance marketing organization spanning Regional Brand Marketing, Retail Marketing, and Events, while influencing a broader cross-functional network across the Americas and Global organization.
This role will report to the VP, Americas Marketing.
What You'll Be Working On- Define and cascade the strategic objectives for Body and Hair categories, ensuring they align with the overall brand vision and business goals. Lead the development and execution of a comprehensive 3-year strategic plan that addresses market trends, consumer insights, and innovation opportunities.
- Own the P&L for the categories, actively managing budgets, forecasts, costs, and pricing strategies to achieve financial targets. Drive profitability through meticulous financial oversight and strategic cost management.
- Develop and manage the rolling product launch calendar, coordinating with Product Development and other cross-functional teams to ensure timely and impactful product introductions. Oversee the process from concept to market launch, ensuring that products fulfill consumer expectations and brand standards.
- Lead and inspire a team of marketing professionals, fostering a culture of high performance, continuous improvement, and developmental growth. Ensure that all team members are aligned with the category's goals and fully equipped to execute their roles effectively. Steward a strong and clear briefing and feedback process across your team.
- Represent the categories in strategic meetings with senior management and external partners, advocating for the category's needs and strategic direction.
- Collaborate with Global Consumer Engagement and Creative teams to design and implement omnichannel go-to-market strategies that ensure cohesive brand messaging and optimize customer journey across all touchpoints.
- Work closely with regional commercial teams to ensure that global launches serve local market needs and consumer preferences, ensuring global brand consistency and local relevancy.
- Utilize data and analytics to identify fast-growing categories and subcategories, enhancing market share through well-informed strategies and actions.
- Develop and deliver innovation concepts that result in significant growth by conducting gap analysis and leveraging performance data as well as consumer-focused insights from internal and external sources, including CMI reports, regional and retailer consumer reports, and collaborative "In the Kitchen" sessions with retailers.
- Champion sustainability initiatives within the product lifecycle, from ingredient sourcing to packaging, ensuring that all products adhere to the highest environmental and ethical standards.
- Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation.
Must Haves- Bachelor's degree or equivalent required, MBA preferred.
- 10+ years of current experience in global marketing in the beauty sector with at least 5 years experience in the Skincare and/or Body Care category.
- Experience in OTC product marketing, such as SPF, scalp, or acne.
- Potent blend of strategic, creative, and analytic skills.
- Ownership mindset for programs and categories.
- Exceptional communication, presentation, and interpersonal skills.
- Strong attention to detail & organizational skills in a fast-paced environment.
- Team player with positive attitude and ability to build and nurture strong relationships.
- Experience directing & developing direct reports.
- Must be comfortable working a hybrid schedule (1-3 days in our NYC Office).
How You'll Know You're a Fit- Deep appreciation for company values and culture.
- Collaborative mindset, capable of working effectively across departments and geographies.
- Genuine passion for the beauty industry and evolving consumer preferences.
- Fact-based decision-maker with a pragmatic view of the marketplace.
- Results-oriented with an unrelenting drive to win, balanced with a focus on company success rather than personal imprint.
- Celebrates inclusion and diverse perspectives.
#LI-Hybrid
Salary Range
$180,000-$200,000 USD
Why Sol de Janeiro?- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
