Job DescriptionAs the Executive Director of Dealer Retail Marketing within Chase Auto, you will oversee a team responsible for the strategy, planning, and execution of dealer client-facing sales enablement, marketing content, channel strategy and distribution, lead generation, and client engagement for dealer retail segments. You must have demonstrated knowledge and experience in B2B marketing within a large enterprise with direct sales teams.
Job Responsibilities- Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and product deepening, ensuring alignment with business goals.
- Support the geographic sales force with marketing content, pitch materials, and lead capture and nurturing.
- Position bundled solutions that align with segments such as large dealer groups, regional dealers, small franchises, independents, and private-label franchises.
- Maintain a pulse on dealer retail competitor offerings in the marketplace and best position Chase Auto given its advantages. Inform our value proposition, reasons to believe, and go-to-market messaging.
- Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value, including live webinars and in-person events.
- Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
- Collaborate with sales leadership, product, and other cross-line of business teams to align marketing strategies with business goals and drive integrated solutions.
- Analyze market trends and customer insights to identify opportunities for growth and innovation, informing strategic decisions and marketing initiatives.
- Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact.
- Monitor and report on the effectiveness of marketing strategies and lead generation, using data-driven insights to optimize performance and maximize ROI.
- Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making.
Required Qualifications, Capabilities, and Skills- 10+ years of leadership experience, with demonstrated success developing and implementing B2B marketing strategies.
- BS/BA degree required.
- Strong people leadership skills with experience managing and developing a team.
- Strong interpersonal skills with the ability to build relationships and influence stakeholders.
- Strong proficiency in executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications.
- Critical thinker with an analytical mindset to interpret data and make informed decisions.
- Creative thinker with a passion for innovation and continuous improvement.
- Exceptional written, presentation, and verbal communication skills.
- Strong executive presence.
Preferred Qualifications, Capabilities, and Skills- MBA preferred.
- Auto industry expertise.
- Financial services experience.
- Proven experience in B2B marketing within a large enterprise and with geographically distributed sales teams.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
About the TeamOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
