The Category and Brand Management team is the central liaison for one or more partners for working with CDW stakeholders across the organization, including sales, finance, and marketing. The Business Manager is responsible for managing multi-million-dollar programs including VIRs, Coop, marketing spends, and Spiffs. This role serves as the product expert and business manager for the assigned partner and has subject matter expertise on their product, partner, and associated financials.
What you'll do- Engage regularly with assigned partner(s) to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
- Provide subject matter expertise and evangelize a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
- Analyze complex industry information to identify and execute opportunities and develop and execute strategies to increase sales
- Develop and articulate competitive positioning and differentiation of brands
- Develop and drive execution for marketing plans for partner in conjunction with Partner Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning and complete launch plans
- Identify training opportunities and educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
- Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
- Communicate partners' financial conditions and market new products related to the assigned partner
- Manage and maximize overall profitability; managing financial benefits and develop and execute strategies around re-investing funding
- Mentor and coach junior team members
- Engage with CDW Procurement to help forecast sales volumes
- Represent and evangelize the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
- Lead the Product specialists in creation and review of content for respective manufacturer ads.
- Provide comprehensive reporting and analysis, both internally and externally, on brand performance, category performance, industry trends, and market share
- Host Quarterly Business Reviews (QBRs) to review partner performance and discuss/lead joint initiatives
- Identify and drive continuous improvement opportunities
- Obtain and facilitate necessary partner and industry certifications
What we expect of you - Bachelor's degree and 5 years' sales/marketing/project management experience OR 9 years' experience in sales/marketing/project management
Preferred skills, experience and qualities needed - Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
- Proven ability to engage with executive leadership effectively and strategically
- Demonstrated ability to build and maintain strong business relationships
- Proficient in Microsoft Office applications
- Expert financial and business acumen
- Exceptional strategic agility and analytical skills
- Excellent presentation skills
- Proven track record of driving results
Pay range: $ 90,000 - $ 158,800 depending on experience and skill set
Annual bonus target of 10% subject to terms and conditions of plan
Benefits overview: https://cdw.benefit-info.com/
Salary ranges may be subject to geographic differentials
CDW is committed to being an AI-fluent organizationWe're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances-not replaces-human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.
Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
