Events Manager, North America

Hall, NY 14463In-Person
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • BA or BS in Marketing or related field preferred.
  • 7+ years of marketing experience across various areas.
  • Experience with agency, sales, or channel is a plus.
  • Expertise in marketing principles, practices, and tools.
  • Strong project, budget management, and analytical skills.

Responsibilities

  • Develop and secure approval for go-to-market plans and budgets.
  • Direct and execute GTM plans with cross-functional teams and agencies.
  • Define metrics/goals for GTM initiatives and track progress.
  • Conduct post-event analysis and implement improvements.
  • Create customer segmentation strategies and oversee their execution.
  • Manage marketing operations including CRM and collateral fulfillment.
  • Support sales with development of training materials and account strategies.

Benefits

  • Comprehensive health and wellbeing benefits.
  • Opportunities for personal and professional development.
  • Commitment to unconditional inclusion and diversity.
  • Flexible work arrangements to balance personal and professional needs.
Full Job Description
Events Manager, North America

This role has been designated as 'Remote/Teleworker', which means you will primarily work from home.

Job Description:

We are looking for an experiencedCorporate Events Manager to join our North America Field Marketing & Events team. This is a fully remote position, with a preference for candidates located on the East or West Coast to support travel for customer, partner, and corporate events across North America. In this role, you will develop and execute integrated, customer-facing event and go-to-market programs that support HPE's business priorities while leading complex corporate events from strategy through execution. You'll partner closely with marketing, sales, business units, alliance partners, agencies, and vendors to deliver exceptional customer and partner experiences. The Events Manager will oversee event plans and budgets, coordinate cross-functional teams, manage program execution, measure success against established goals, and leverage post-event insights to continuously improve program effectiveness, engagement, and business impact.

Responsibilities:
  • Develop and secure approval for GTM plans and budgets.
  • Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.
  • Define GTM metrics/goals/ benchmarks and track/report progress against them.
  • Develop closed-loop post- analysis for marketing programs and identify/execute indicated actions.
  • Develop offering/segment messaging and manage/ monitor their delivery.
  • Develop/define customer segmentation strategies and customer experience plans and execute/monitor them.
  • Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.
  • Assist sales with development of sales training materials.
  • Assist sales with retailer/reseller account calls/development.


Education and Experience Required:
  • BA or BS in Marketing or related field preferred.
  • 7+ years marketing experience, including offering marketing, segment marketing and partner marketing.
  • Agency, sales and/or channel experience a plus.


Knowledge and Skills:
  • Expert knowledge of marketing principles, practices, tactics and tools.
  • Expert knowledge of offering, segment, partner and account- based marketing.
  • Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
  • Well-developed understanding of the industry, offering categories and company offerings/strategy.
  • Strong project and budget management skills.
  • Excellent written/oral communications.
  • Strong analytical skills.
  • Excellent interpersonal skills.
  • Ability to build, manage and influence virtual teams.
  • Excellent negotiating skills.
  • Ability to interface effectively with all levels of management and functional disciplines.
  • Strong influencing and consensus-building skills.
  • Conflict resolution skills.


Impact/Scope:
  • Develop/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement.
  • Strong partner to sales in account acquisition/ development.


Complexity:
  • High - Deals with highly complicated strategic/tactical issues; interfaces with senior marketing management, senior management in other company functions/organizations, marketing partners and end customers.


What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have - whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:



#unitedstates

Job:
Marketing
Job Level:
Expert

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
- United States of America: Annual Salary USD 111,000 - 211,000 in Colorado // 120,000 - 243,000 in California & New York // 105,500 - 243,000 in Arizona & Florida & Georgia
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

The estimated job application period closure is October 5 2026; this timeline is provided for transparency and internal planning purposes.

About Hewlett Packard Enterprise Development LP

Hewlett Packard Enterprise Development LP Careers

Joining Hewlett Packard Enterprise Development LP presents an unparalleled opportunity to advance a career in technology alongside some of the industry's most innovative minds. Hewlett Packard Enterprise Development LP stands as a beacon of innovation, leadership, and professional growth, offering a plethora of job opportunities that cater to a diverse range of skills and experiences.

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Hewlett Packard Enterprise Development LP is committed to fostering a workplace where diversity and inclusion are integral to the company culture. Employees enjoy a range of benefits designed to support their physical, financial, and emotional well-being. From health insurance to retirement plans and flexible working conditions, the company ensures that team members have what they need to succeed.

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The commitment to employee growth is evident through comprehensive training and development programs that encourage continuous learning and career advancement. Leadership development and diversity training are pillars of the company's strategy, ensuring that all team members have the opportunity to lead and innovate.

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At Hewett Packard Enterprise Development LP, networking goes hand in hand with innovation. Employees are encouraged to connect with colleagues and leaders through various professional networks and company-sponsored events. This culture of collaboration drives the development of groundbreaking solutions and services, reinforcing the company's position at the forefront of the technology sector.

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