Event Marketing Lead

HealthLeap

$90K — $120K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of experience in event marketing, field marketing, and account-based marketing.
  • Proven success in executing events focused on named-account strategies rather than just registration figures.
  • Strong logistics management skills and strong judgment in sales contexts.
  • Ability to coordinate schedules for executives and customers seamlessly.
  • Excellent writing skills for crafting follow-up communications and meeting recaps.
  • Familiarity with AI tools for research and drafting documents.

Responsibilities

  • Develop and maintain a targeted live-event calendar based on named-account meeting objectives.
  • Oversee all logistical aspects of events including venue selection, travel, and day-of execution.
  • Facilitate coordination between founders, customers, and internal teams for optimal event participation.
  • Manage prompt post-event follow-ups, including meeting recaps and next-step planning.
  • Measure event effectiveness through tracking metrics such as meetings held and qualified opportunities influenced.
  • Re-engage dormant high-value accounts through strategic event hosting and networking.
  • Provide valuable field insights to improve future event planning and content development.

Benefits

  • Opportunity to work in a pioneering environment applying AI in healthcare.
  • Gain insights into account-based marketing at a leading health organization.
  • Exposure to high-profile executives and industry leaders in health systems.
  • Work in a role focused on measurable impact and strategic relationships, distinct from traditional event roles.
Full Job Description
HealthLeap is hiring an Event Marketing Lead to create memorable executive meetings with target health systems. You will own the live marketing motion: conferences, dinners, executive forums, customer panels, speaker participation, and in-person programs. This is not a generic events role. It is a named-account event marketing role measured by meetings held, account coverage, and follow-up that moves opportunities forward. What You Will Do • Live-event calendar: Build and run a focused live-event calendar across conferences, hosted dinners, executive forums, and regional gatherings, with each program tied to named-account meeting goals. • Logistics and execution: Own venue, travel, sponsorship deliverables, registration, room setup, run-of-show, speaker/customer coordination, materials readiness, and day-of execution. • Executive and customer coordination: Coordinate founders, advisors, customers, speakers, and internal leaders so the right people are in the right conversations. • Event follow-up: Own fast post-event follow-up, meeting recaps, account notes, next steps, and handoffs back to sales. • Event ROI and reporting: Track meetings held, account coverage, qualified opportunities sourced or influenced, follow-up completion, and event learnings. • Dormant-account reactivation through live access: Reopen high-value accounts when a new event, new relationship, customer proof, or executive forum creates a better path. • Event learnings: Share field insights with the ABM & Content Lead so proof, messaging, content, and follow-up assets keep improving. What We Are Looking For • 2 years of experience in event marketing, field marketing & account-based marketing • Track record of running events against named accounts, not just registration goals • Strong logistics discipline and strong sales judgment • Comfort coordinating executive calendars and customer participation • Clear writing for follow-up, recaps, and sales-ready notes • AI fluency for research, prep, and draft creation Nice To Have • Experience selling or marketing to health systems, health IT buyers, or complex business-to-business buying committees • Relationships in health system executive networks • Experience with customer relationship management campaign tracking • Background in clinical operations, quality improvement, or healthcare technology If you're passionate about applying frontier AI to real-world impact, join us in building healthcare's future.

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