Enterprise Sales Development Representative, Manager - New York

HappyRobot Inc

$90K — $130K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years experience in building and managing SDR/BDR teams targeting large enterprises
  • Proven track record in hiring, onboarding, and coaching sales representatives
  • Expertise in creating outbound playbooks from the ground up
  • Hands-on coaching approach, actively engaging with SDRs on calls and messaging
  • Adaptable to working across different time zones with distributed teams
  • Familiar with sales technology tools such as Salesforce and others
  • Strong sense of urgency with ability to make quick decisions

Responsibilities

  • Build and scale the SDR team across EMEA and the Americas
  • Daily coaching of SDRs including call reviews and objection handling
  • Design and refine outbound playbooks tailored to different verticals and regions
  • Monitor and report on SDR performance metrics including activity and conversion rates
  • Collaborate with Growth to optimize account prioritization and outreach sequences
  • Engage with Sales leadership for qualification standards and handoff processes
  • Develop enablement materials including training content and competitive positioning
  • Demonstrate leadership by getting involved in calls and testing messaging

Benefits

  • Work at a high-growth AI startup backed by renowned investors
  • Opportunity for substantial ownership and autonomy in your role
  • Receive competitive salary paired with equity in the startup
  • Access comprehensive healthcare, dental, and vision benefits
  • Collaborate with a top-tier team of talented engineers and innovators
Full Job Description
About the Role

This is a foundational hire. We currently have a small team of SDRs and a promising outbound system. We're looking someone to turn that into a repeatable, scalable machine, across EMEA and the Americas.

As an Enterprise SDR Manager, you'll own the entire Enterprise SDR function: hiring, onboarding, coaching, and building the playbooks that let us break into new verticals and geographies. You'll work closely with Growth, Sales leadership, and the founders to make sure the pipeline engine matches the ambition of the company.

We're selling into the most influential enterprises across the economy - airlines, financial institutions, manufacturers, retailers, distributors. With a playbook to be built on many new verticals, and the plan to grow the SDR team significantly across regions, you'll figure out what the team has to look like and how it operates.

What You'll Do
  • Build and scale the SDR team across EMEA and the Americas - hiring, onboarding, and ramping new reps
  • Coach SDRs daily: call and message reviews, objection handling, and pipeline discipline
  • Design and iterate on outbound playbooks by vertical, persona, and region
  • Own SDR performance metrics - activity, conversion rates, opportunity quality, pipeline contribution
  • Partner with Growth to operationalize signals, account prioritization, and multi-channel sequences
  • Work with Sales leadership on qualification standards, SDR-to-AE handoff processes, and feedback loops
  • Build the enablement infrastructure: training materials, talk tracks, competitive positioning, and onboarding programs
  • Get hands-on when needed - jump on calls, test new messaging, and lead by example
What You'll Bring
  • 2+ years building and managing SDR/BDR teams in an enterprise sales motion, selling into large enterprises
  • Track record of hiring, ramping, and coaching early-career sales reps
  • Experience building outbound playbooks from scratch - not just inheriting and optimizing existing ones
  • Hands-on coaching style: you listen to calls, you rewrite sequences, you sit with reps and work leads
  • Comfortable operating across time zones and managing a distributed team
  • Familiar with modern sales tech (Salesforce, Amplemarket, Unify, or similar sales engagement and intent signal tools)
  • High sense of urgency. You can move fast and make decisions with imperfect information
  • Founder mindset - you're here to build something, not manage a process
Nice to have
  • Experience selling AI, automation, or infrastructure products to enterprise operations teams
  • Familiarity with signal-driven and account-based outbound motions
  • Experience expanding into new verticals where the playbook doesn't exist yet
Why join us?
  • Opportunity to work at a high-growth AI startup, backed by top investors.
  • Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10.
  • Ownership & Autonomy - Take full ownership of projects and ship fast.
  • Top-Tier Compensation - Competitive salary + equity in a high-growth startup.
  • Comprehensive Benefits - Healthcare, dental, vision coverage.
  • Work With the Best - Join a world-class team of engineers and builders.

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