Job Description SummaryThe Office of Communications and Marketing (OCM) at MUSC is seeking a proactive, forward-thinking, and technically savvy Marketing Technology (MarTech) Manager. This manager will lead the day-to-day advancement and execution of OCM's marketing and communications technology roadmap and capabilities to support MUSC Health.
In the near term, the MarTech Manager will partner closely with OCM leaders and external vendors to optimize our existing capabilities to improve targeting, campaign effectiveness, operational efficiency, automated reporting, and measurable business outcomes. Over time, the Manager will shape and execute a multi-year roadmap to mature OCM's marketing technology capabilities.
EntityMedical University Hospital Authority (MUHA)
Worker TypeEmployee
Worker Sub-TypeRegular
Cost CenterCC005227 SYS - Communications and Marketing Officer Administration
Pay Rate TypeSalary
Pay GradeHealth-31
Scheduled Weekly Hours40
Work ShiftJob DescriptionThe Office of Communications and Marketing (OCM) at MUSC is seeking a proactive, forward-thinking, and technically savvy Marketing Technology (MarTech) Manager. This manager will lead the day-to-day advancement and execution of OCM's marketing and communications technology roadmap and capabilities to support MUSC Health.
In the near term, the MarTech Manager will partner closely with OCM leaders and external vendors to optimize our existing capabilities to improve targeting, campaign effectiveness, operational efficiency, automated reporting, and measurable business outcomes. Over time, the Manager will shape and execute a multi-year roadmap to mature OCM's marketing technology capabilities.
WHO YOU ARE- You're a builder, not a caretaker of something already built. You enjoy solving complex problems and figuring things out when the path isn't obvious.
- You're comfortable taking initiative and moving work forward without constant direction or hand-holding.
- You value progress over perfection and don't wait for perfect information or detailed direction before taking action.
- You're curious about emerging technologies, especially AI, and enjoy learning how new capabilities can be applied to drive business results.
- You aren't a tech developer, but you're comfortable translating business needs and tech capabilities.
- Most importantly, you're an orchestrator. You're more of a MarTech generalist rather than a single-platform technology specialist.
KEY RESPONSIBILITIES- Serve as OCM's lead advisor for marketing technology, customer data, CRM enablement, artificial intelligence, analytics, and digital innovation.
- Execute and continuously evolve OCM's MarTech roadmap to advance personalization, automation, audience engagement, measurement, and organizational growth.
- Optimize and integrate OCM's current marketing technology ecosystem, identifying opportunities to improve capabilities, workflows, adoption, and business outcomes.
- Partner with marketing, analytics, technology, security, privacy, and enterprise stakeholders to deliver scalable, compliant, and effective MarTech solutions.
- Evaluate and recommend emerging technologies, including AI-enabled capabilities, that improve marketing effectiveness, operational efficiency, and customer experience.
- Manage relationships with MarTech vendors and agency partners, providing oversight, capability planning, performance management, and investment recommendations.
- Translate business and marketing objectives into practical technology solutions that create measurable value for the organization.
Additional Job DescriptionQUALIFICATIONS- Bachelor's degree or equivalent experience.
- 5+ years in marketing technology, CRM, marketing operations, analytics, digital transformation, or related disciplines.
- Experience evaluating, implementing, and optimizing MarTech platforms and vendor relationships.
- Demonstrated curiosity and aptitude for AI, automation, customer data, analytics, and marketing measurement.
- Strong communication, stakeholder management, and cross-functional leadership skills.
- Working knowledge of data privacy and compliance considerations.
PREFERRED QUALIFICATIONS- Healthcare experience
- CRM/EMR integration experience
- Ability to translate business strategy and requirements into technology-enabled solutions.
If you like working with energetic enthusiastic individuals, you will enjoy your career with us!
