Job Summary:

We are looking for an Enterprise Demand Generation Manager to help accelerate pipeline creation, account engagement, and revenue growth across our enterprise segment. This role sits at the intersection of enterprise sales, marketing, revenue operations, and agency partners, translating go-to-market priorities into targeted programs that reach the right accounts, personas, and buying stages.
The ideal candidate brings strong B2B growth marketing experience, hands-on HubSpot expertise, strong performance analytics, and a practical understanding of account-based marketing. This person will build and optimize programs across paid, web, lifecycle, and sales-assisted channels, with a clear focus on enterprise pipeline impact and measurable progression through the funnel.

What You'll Be Responsible For:

• Partner with the VP, Enterprise Sales Growth and Operations to translate enterprise revenue priorities into growth marketing programs that support account engagement, pipeline creation, and opportunity progression.

• Lead the execution, measurement, and optimization of enterprise growth marketing initiatives across paid media, website, SEO, lifecycle programs, and account-based campaigns.

• Own buyer-stage nurture strategy and execution, including automated nurture flows, lead scoring inputs, segmentation logic, and personalized pathways for enterprise personas and buying committees.

• Serve as the day-to-day internal lead for paid media performance, collaborating with external agencies on targeting, audience strategy, messaging, testing, optimization, and budget recommendations.

•  Manage enterprise landing pages and campaign experiences, improving conversion rate, page UX, content discoverability, and alignment between campaign messaging and sales motion.

• Support scalable website growth by partnering on site architecture, URL structure, internal linking, metadata, redirects, schema, and search engine crawlability.

• Establish, track, and communicate KPIs from first touch through MQL, SQL, pipeline, and opportunity progression, providing clear visibility into growth marketing ROI and performance drivers.

• Partner with RevOps to ensure lifecycle stages, routing, attribution, campaign influence, and reporting data flow accurately across HubSpot and related systems.

• Collaborate closely with enterprise sales to identify priority accounts, refine persona targeting, activate campaign follow-up, and surface insights that improve sales engagement.

• Stay current on B2B growth trends, privacy updates, AI search behavior, lifecycle marketing best practices, and enterprise buying dynamics.

What We're Looking For:

• 4+ years of experience in growth marketing, demand generation, digital marketing, or ABM, ideally in a B2B or enterprise-focused environment.

• Strong understanding of paid media channels such as Google Ads, LinkedIn, display, and retargeting, with the ability to improve performance through audience, creative, and funnel alignment.

• Working knowledge of AI-enabled marketing tools and best practices, with the ability to apply AI thoughtfully to improve campaign efficiency, audience insights, content development, personalization, and performance optimization. 

• Experience building and optimizing lifecycle, nurture, lead scoring, segmentation, and campaign automation programs in HubSpot.

• Solid HubSpot knowledge across CRM, marketing automation, and CMS; experience building workflows and reporting dashboards is required.

• Data-literate and comfortable translating HubSpot, Google Analytics, paid media, and funnel performance data into actionable recommendations for sales and leadership.

• Working knowledge of SEO and AI search optimization best practices, including technical hygiene, content discoverability, and landing page optimization.

• Experience working with external agencies, creative partners, sales stakeholders, and RevOps teams.

• Strong project management skills with the ability to manage multiple campaigns, stakeholders, timelines, and priorities.

• Collaborative, curious, commercially minded, and committed to continuous improvement.

• Bonus: Experience with conversion rate optimization (CRO), website UX, dynamic content, enterprise ABM platforms, or sales-assisted campaign motions.

Success Looks Like:

• Enterprise campaigns are clearly aligned to priority segments, personas, and buying stages.

• Paid, web, nurture, and sales-assisted programs are measured against pipeline and progression outcomes, not just top-of-funnel volume.

• Sales and Leadership have clear visibility into campaign influence, lead quality, lifecycle movement, and account engagement.

• Growth marketing programs continuously improve through testing, reporting, and cross-functional feedback.

Preferred Tools and Systems:

• HubSpot CRM, Marketing Hub, and CMS  (Required) 

• Google Analytics / GA4

• LinkedIn Campaign Manager and Google Ads

• SEO and AI search optimization tools

• Project management and reporting tools

Per pay transparency requirements, the compensation for this position ranges from $110,000 - $125,000/year. Minimum rates may vary based on local wage laws. Pay is dependent on factors including site location, specialty, certifications and work experience as well as other business needs. Exos offers a comprehensive benefits package for all full time employees (all benefits are subject to eligibility requirements), which includes health insurance, life and disability benefits, 401(k) plan, and paid time off. Additionally, Exos offers a variety of part time benefits (subject to eligibility requirements).