Role Overview:We're looking for a strategic Demand Generation Manager focused on our Enterprise segment to develop and execute end-to-end high impact campaigns. In this role, you'll be instrumental in driving and nurturing quality leads through innovative and data-driven strategies.
Responsibilities:- Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts
- Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities
- Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency
- Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts
- Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers
- Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel
Qualifications:- 4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS
- Proven experience planning and executing multi-channel campaigns that drive qualified pipeline
- Hands-on experience with modern GTM and demand generation tools such as Clay, CommonRoom, Sequel, HubSpot, or similar platforms
- Strong cross-functional collaboration skills and ability to partner effectively with Sales, Marketing, and RevOps
- Excellent project management skills with strong attention to detail and ability to manage multiple priorities simultaneously
- Data-driven mindset with experience measuring campaign performance and optimizing based on results
- Ability to thrive in a fast-paced, high-growth environment with shifting priorities and tight deadlines
Preferred Qualifications:- Experience supporting enterprise or strategic account segments in B2B SaaS
- Familiarity with account-based marketing (ABM) and intent-driven campaign strategies
- Experience partnering closely with enterprise sales teams on pipeline generation initiatives
- Experience operating in high-growth or scaling startup environments
Perks & Benefits:We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
Compensation at Cresta:Cresta's approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Compensation for this position includes a Base Salary + Equity.Base Salary Range: $120k - $165kActual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.
