Amazon

Email Marketing Specialist, Nurture, AWS Integrated Demand Center

Amazon • $80K — $103K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of professional non-internship marketing experience
  • 1+ years designing and launching effective email engagement programs
  • Familiarity with email best practices and A/B testing in Marketo
  • Experience analyzing data to drive performance evaluation
  • Cross-functional collaboration skills across various teams

Responsibilities

  • Execute email campaigns for nurture programs, including audience lists and A/B setups
  • Build and deploy multi-touch nurturing to increase prospect engagement
  • Monitor and optimize campaigns for better engagement and conversion
  • Report on email performance metrics and funnel progression
  • Provide regular performance summaries and actionable insights
  • Support decisions on content sequencing and audience targeting
  • Create technical and creative briefs in collaboration with various teams

Benefits

  • Comprehensive health insurance options
  • 401(k) matching program
  • Paid time off and parental leave
  • Adoption and surrogacy reimbursement coverage
  • Flexible spending accounts
  • Mental health support and employee assistance programs
Full Job Description
AWS Marketing is seeking a motivated Email Marketing Specialist, Nurture to support email campaign execution for our demand generation and product-led growth portfolio. This role is responsible for executing global email marketing initiatives focused on accelerating pipeline progression through audience segmentation, lifecycle journey builds, and ongoing optimization support.

Key job responsibilities
• Execute email campaigns for assigned nurture programs, including audience list pulls, journey builds, and A/B test setup
• Build and deploy multi-touch nurture campaigns that drive prospect engagement and pipeline progression
• Monitor and optimize nurture campaigns to improve engagement, conversion rates, and pipeline velocity based on established playbooks and manager guidance
• Track and report on email campaign performance, including engagement metrics, funnel progression, and contribution to program goals
• Prepare regular campaign performance summaries and surface optimization opportunities to peers and managers
• Support decisions on nurture cadence, content sequencing, and suppression/targeting logic by gathering data and preparing recommendations
• Develop technical and creative briefs for nurture campaigns in partnership with IDC core teams, marketing operations, and creative teams
• Coordinate with stakeholders across core campaign teams, marketing operations, localization, and creative teams to keep campaigns on track

Follow team processes and contribute to documentation of email best practices

A day in the life

You'll start your mornings pulling campaign performance reports and flagging what's working and what needs attention. Midday often means building or QA-ing email journeys - setting up suppression rules, checking audience segments, or launching an A/B test. Afternoons might involve preparing a performance readout for your manager, coordinating with a creative team on an upcoming build, or updating campaign tracking documents. Some weeks are heavy on hands-on campaign execution; others involve more reporting and coordination. You'll learn quickly by doing - and you'll have experienced teammates and a supportive manager to help you grow.

BASIC QUALIFICATIONS

- 2+ years of professional non-internship marketing experience

- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience

- Knowledge of email best practices and a/b testing methodologies within Marketo

- Experience analyzing data and best practices to assess performance drivers

PREFERRED QUALIFICATIONS

- Experience in designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs

- Experience working cross-functionally across marketing, product management, analytics, UX, and research

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, NEW YORK - 66,300.00 - 113,700.00 USD annually

USA, WA, Seattle - 80,200.00 - 103,400.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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