We're looking for an experienced Email Marketing Manager to create and optimize email campaigns that grow engagement, increase sales, and strengthen customer relationships. The ideal candidate is data-driven, highly organized, and excited about bringing marketing campaigns to life.
Responsibilities:
• Develop and execute end-to-end email marketing campaigns, including various sales messaging, sales rep communication, content newsletters, promotional blasts, and more
• Build, manage and optimize email automation workflows
• Lead strategic and tactical planning of all marketing email processes and campaigns
• Work with the Business Intelligence team to create dynamic segments to reach unique target audiences for each email campaign
• Assist in creating multichannel campaigns that incorporate email, SMS, app notifications and digital ad campaigns
• Collaborate with the creative department to build engaging, seamless email templates and manage graphics requests on a day-by-day basis
• Lead and execute integrated marketing campaigns to engage fans and increase ticket sales
• Grow the subscriber database and maintain the email marketing preference center
• Report on campaign performance and metrics, including revenue attribution for all email campaigns
• Identify process improvement opportunities and recommend enhancements to marketing automation processes
• Maintain an internal email marketing calendar
Qualifications:
• 6+ years of experience with email marketing automation
• Experience with Marketing Automation Software (Salesforce Marketing Cloud a plus)
• Understanding of how CRM software (Salesforce) complements marketing automation
• Ability to optimize complex automation systems
• Strong oral and written communication skills
• Strong attention to detail
• Analytical, strategic, organized, with project management skills
• Adaptable and flexible in a fast-paced work environment
• Ability to manage multiple priorities
• Preferred: Working knowledge of HTML, CSS, SQL and Photoshop