Your New Role…
TheAudience Editoris the embedded, deskspecific partner to Audience Strategy & Insights, translating audience signals into clear editorial choices. You will supply the desk with essential performance learnings; shape framing, formats, and distribution to meet audience demand; and collaborate across Search, Social, Home, Newsletters, and Product to maximize reach, habit, and engagement (including among subscribers).
This role sits at the intersection of editorial judgment and evidencecollaborative,rigorous inapproach, and focused on measurable outcomes. You will work closely within our Audience Strategy & Insights operating model and in partnership with DART (Data, Analytics, Research & Testing) to turn insights into action and build repeatable practices the desk can rely on.
Your Role Accountabilities
Performance Insights & Editorial Guidance
Suggest stories, angles, and formats grounded insearchintent, offplatform behavior, competitive patterns, and audience demand.
Interpret quantitative and qualitative signals to shape framing and presentation on platform (site/app, home, article packaging, recirculation) and off platform (search, social, alerts, newsletters).
CrossPlatform Strategy & Collaboration
Partner with Product and platform teams (Search, Social, Home, Newsletters) toidentifyopportunities in modules, templates, topic hubs, and alerting.
Coordinate packaging and distribution across OffPlatform, Distribution, Community, Programming, and Newsletter teams.
Desk Support & Operational Cadence
Contribute todaily, weekly, and monthly audience updates, synthesizing insights into desk and section reviews.
Optimizefor discoverability via trend identification, audience demand research, evergreen refinement, and intent matchingpartnering with Search on best practices.
Qualifications & Experience
Experience working with Search, Social, Home, Community, Notifications, and Newsletter teams.
Skilled at bridging editorial, product, analytics, design, and research.
How We Get Things Done
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
