Alcon

ED, HCP Marketing Strategy - Radioligand Therapy

Alcon$236K — $439K *
Pharmaceuticals & Biotech
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field.
  • 10+ years in commercial Marketing; Pharma/Healthcare experience preferred.
  • Proven ability to leverage data and customer insights for personalized marketing.
  • Experience leading high-performing brands in competitive markets.
  • Strong collaborator with various stakeholders and teams.
  • Transformational leader with strategic experience in marketing evolution.
  • Excellent communication skills for diverse audiences.

Responsibilities

  • Develop an integrated HCP marketing strategy and execution plan based on customer insights.
  • Partner with CXPO team to create experiences that drive customer behavior change.
  • Translate in-market data signals into actionable strategies for HCP engagement.
  • Implement and optimize best-in-class digital marketing strategies.
  • Identify resource flexibility to meet evolving business needs.
  • Foster a high-performance team interfacing effectively across various functions.

Benefits

  • Comprehensive health, life, and disability benefits.
  • 401(k) with company contribution and match.
  • Generous time off package including vacation, personal days, and holidays.
  • Performance-based cash incentive and eligibility for equity awards.
Full Job Description
Job Description Summary
#LI-Hybrid

Join a team redefining cancer care, as the Executive Director, HCP Marketing Strategy - Radioligand Therapy (RLT), where you will set strategy and guiding execution for key elements of HCP marketing, defining insight-based marketing strategies for in-scope efforts, including launch preparation and driving in-market brand performance. This leader will ensure HCP marketing strategies and concepts are effectively translated into HCP-centric campaigns, tactics, and experiences across diverse HCP audiences. Reporting to the VP, RLT Marketing Strategy, this role will partner closely with DTC Marketers, P2P Marketers, the broader RLT Marketing team, and cross-functional stakeholders to drive successful execution.

This position will be located at the East Hanover site and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require 20% travel as defined by the business (domestic and/or international).

Job Description

Key Responsibilities:
  • Develop a cohesive and integrated HCP marketing strategy and execution plan, including any campaigns, grounded in customer insight, aligned with overall Prostate Cancer and RLT strategy
  • Partner with CXPO team to create HCP customer-centric experiences rooted in behavioral change
  • Ability to translate in-market data signals to actions that lead to behavior change
  • Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized.
  • Identify opportunities to flex resources within the team to meet evolving business needs
  • Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives


Essential Requirements:
  • Bachelor's degree in a related field is required
  • Minimum of 10 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred, including demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
  • Experience in driving high performing brands in highly competitive categories within the US
  • Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
  • Transformational Leader with strategic experiences to transform the business into next generation engagement
  • Track record of fostering high performing teams
  • Exhibits curiosity and embraces continuous learning mindset, combining problem-solving, learning agility, and responsible AI practices to reimagine how marketing strategies are developed, executed, and measured for greater customer impact.
  • Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
  • Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen
  • Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines


Desirable Requirements:
  • Recent HCP launch experience for oncology, prostate cancer, or specialty treatments strongly preferred
  • MBA and/or Master of Science


Novartis Compensation Summary:

The salary for this position is expected to range between $236,600 and $439,400 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

Salary Range
$236,600.00 - $439,400.00

Skills Desired
Agility (Inactive), Asset Management, Business Strategies, Commercial Excellence, Cross-Functional Collaboration, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding (Inactive), Influencing Skills, Inspirational Leadership, Marketing Strategies, Medical Affairs, People Management, Priority Disease Areas Expertise (Inactive), Product Lifecycle Management (PLM), Product Marketing, Product Positioning, Product Strategies, Revenue Growth, Stakeholder Engagement, Stakeholder Management, Strategic Alliances, Value Propositions

About Alcon

Alcon is a global medical company specializing in eye care products and services. The company's products include surgical equipment, contact lenses, and eye drops. Alcon was founded in 1945 and is headquartered in Baar, Switzerland. The company operates in over 70 countries and has over 20,000 employees. In 2019, Alcon became an independent publicly traded company after being spun off from Novartis.
Learn more about Alcon
Size
24,389 employees
Market Cap
$33.3 billion
Industry
Founded
1945
NASDAQ

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