Role type: ecommerce specialist

Focus: Digital buying journey, Digital Sales Playbook adoption, and path-to-purchase execution across priority software products

Role summary

The ecommerce specialist is responsible for operationalizing the Digital Sales Playbook across priority software products and digital buying journeys. This role translates GTM intent into ecommerce execution by improving product page flow, offers, merchandising, trial/demo-to-purchase paths, and digital conversion performance. The role works across Product Marketing, Digital Experience, Global Sales & Customer Success, Xcelerator Ecosystem and Marketplace, Content Strategy, Digital Engagement Center, and Data & Analytics teams to ensure digital experiences follow shared standards and support digital revenue growth.

Core responsibilities

• Play a key role in evolving our digital sales strategy by applying the Digital Sales Playbook to improve customer journeys and unlock self-serve revenue opportunities
• Translate GTM priorities into ecommerce execution across software product pages, offers, merchandising, promotions, and conversion paths
• Drive adoption of approved webpage templates, components, and product page guidelines to improve consistency and scalability across digital experiences
• Support and optimize digital listings for software products to ensure accurate product data, strong content quality, and alignment with templates, standards, and internal guidelines
• Partner with Product Marketing, Digital Experience, Global Sales & Customer Success, Xcelerator Ecosystem and Marketplace, Content Strategy, Digital Engagement Center, and Data & Analytics teams to ensure digital store experiences are integrated into campaign and program execution
• Support execution of the full digital path to purchase, including demos, trials, nurture paths, buyer guides, review sites, and add-to-cart/checkout readiness
• Track funnel performance, identify drop-offs, and support optimization through testing, reporting, and continuous improvement
• Establish and follow governance standards for ecommerce execution, including product page requirements, offer structures, promotion rules, and global vs. regional execution guardrails
• Document repeatable standards, playbooks, and test-and-learn outcomes to improve predictability, speed, and quality across products and regions

Operate with agility and a revenue-focused GTM approach, adapting quickly to business priorities while staying focused on conversion, pipeline contribution, and digital revenue impact

Qualifications:

• Bachelor's degree in marketing, data analytics, technology, business, CX, or related field preferred
• 7+ years in ecommerce, digital sales, or growth marketing
• Experience optimizing digital funnels and customer buying journeys
• Strong analytical skills to turn data into actionable insights driving revenue growth

Working Conditions/Physical Requirements:

• Normal office environment or working remotely
• Minimal travel required, less than 15%

You'll Benefit From:

Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here:

https://jobs.sw.siemens.com/benefits/

The pay range for this position is PLN163,500 - PLN297,500 annually with a target incentive of 5-8% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

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