Responsible for planning and executing strategies to best present the characteristics and features of the site’s product and service offerings while driving consumer engagement and maximizing sales conversion

Partner in strategic planning with ecommerce business leads (category, product, platform, UX), digital marketing/brand management, analytics, market research, and creative resources to form strategic plans that translate business goals, consumer/category insights, and creative ideas into a calendar of engaging and effective online experiences

Support site content tactical planning and marketing campaigns with data-driven insights and SEO recommendations

Implement an effective strategy and plan for optimizing the shopper journey to maximize sales and customer satisfaction

Manage, maintain, and conduct QA on the storefront daily

Support digital marketing plans including enhancement of brand image and key initiatives

Align and execute site experience improvements and optimizations in concert with ongoing traffic-driving activities such as email, SEM/SEO, social media and other digital marketing channels

Execute website changes to support initiatives partnering with outside agencies and other internal teams

Collaborate with customer service and other operational teams as well as digital marketing/brand management to ensure the site’s content and experience are aligned with operations and marketing communications

Continually gauge usability and content effectiveness by collaborating with site experience, category management, analytics, and research teams to create and share website reports, evaluate site satisfaction and sales performance, form and make recommendations for site optimization and implement go-forward tactics

Partner with team to develop and execute rigorous testing of website customer journeys and new ideas that assist in customer understanding of product and service offerings that improve the user experience, by optimizing satisfaction, conversion, and average order value

Work with IT to ensure any technical issues or production needs are addressed in timely fashion

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in Business, Marketing, or related field or equivalent experience

4+ years relevant experience in an ecommerce capacity, with a proven track record of conversion/sales success

Experience with B2C retail and fashion/accessories is a plus

Proven ability to succeed in both collaborative and independent work environments

Strong understanding of branding and the customer experience

Strong communication and problem-solving skills

Detail-oriented, highly organized, proactive, able to work independently while also contributing to team effort

Strong leadership and organizational skills

Strong in MS Office

Ability to exercise discretion and independent judgment in performing job duties

For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFH), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment

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Compensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.