OverviewWe're seeking an eComm Marketing Associate to own and execute Merchandising solutions that are aligned with the overall business goals and marketing strategies of each business unit. Cross-functional collaboration with the Sales, Commercialization, and brand teams is paramount to be successful along with being a thought-leader for Sodastream / PepsiCo's retail and online grocery partners.
ResponsibilitiesThe Merchandising Associate is responsible for the presence of Sodastream assortment online, leading the maintenance of eCommerce customers' websites with up-to-date, accurate, and compelling product imagery, video, and product copy, with visibility across all brands and business units. In partnership with Sales, Marketing, Commercialization, and Design departments he/she will ensure the correct digital assets are used for all marketing activations and all appropriate assets are created, distributed, and uploaded for new item launches and assortment enhancements.
- Execute flawless online SST assortment that is attractive to both shoppers and machines (AEO & SEO) across specific set of customers (i.e. Amazon, Walmart, etc).
- Lead new item setup and the refinement of product detail pages and online brand destinations
- Educate key stakeholders and implement merchandising best practices across designated customers
- Intermediate knowledge of internal PIM and DAM systems as well as third-party Content Service Providers (e.g., Syndigo, Salsify)
- Partner with Design and brand teams to develop online marketing materials and ensure latest and greatest product packaging and information is available to shoppers on customers' sites
- Partner with the sponsored Search team to understand the keywords shoppers use to search for our products and align our items' product content with these terms
- Work with Marketing and Sales teams to determine appropriate assortment and product content used in our marketing efforts
- Assist in the creation of product renders and marketing assets
Compensation and Benefits:
- The expected compensation range for this position is between $66,900 - $111,950.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
QualificationsMinimum Qualifications- Bachelor's degree required
- 1-3 years of experience leading the development and execution of digital merchandising or marketing/media programs, including the development of product copy, working with digital assets such as photography, video, rich media, etc.
- Familiarity with eCommerce fundamentals, including SEO and on-site merchandising tactics that drive shopper engagement and conversion
- Experience working with retail or marketplace platforms (e.g., Amazon, Walmart, Target, DTC sites)
- Proficiency in Microsoft Office Suite (especially Excel)
Preferred Qualifications- Exposure to digital asset management tools or content management systems
- Basic familiarity with Adobe Photoshop (nice-to-have, not required)
- Strong analytical mindset with ability to interpret data and identify opportunities to improve digital KPIs
- Experience working in cross-functional environments (e.g., marketing, design, sales teams)
- Strong attention to detail and organization skills, with the ability to manage multiple priorities in a fast-paced environment
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