About the Role We are seeking a skilled and experienced Manager, Ecommerce to lead the day-to-day oversight and strategic
growth of The Crème Shop's D2C website. This role will ensure that all aspects of the ecommerce experience; including site performance, promotions, product launches, marketing initiatives, and platform roadmap; are strategically aligned to drive profitability, customer acquisition, retention, and overall customer health.
Title: Manager, E-Commerce
Type: Full-Time, Exempt
Location: Glendale, California
This is a sales-growth-focused role, with a bonus structure designed to incentivize achieving and exceeding monthly sales targets.
(Final compensation will be determined based on experience, skills, internal equity, and business needs, in compliance with California pay transparency requirements.)
ROLES & RESPONSIBILITIES Strategic Planning & Direction - Build yearly and monthly strategic plan for site to support brand priorities, financial targets, and customer growth
- Receive cross-functional guidance with cross functional partners (brand, marketing, demand planning, etc.) in building strategies
- Devise processes with internal and external stakeholders to achieve strategic and financial targets
- Execution of the strategic plan and analysis of the ongoing success metrics of strategies
- Deliver sales analysis on ongoing basis to help drive pivots, action plans and flag risks & opportunities
P&L Ownership - Build yearly P&L with finance and leadership.
- Build monthly and yearly Net Sales targets by analyzing marketing channel growth, customer analysis, and inventory channel planning forecasts. Align with all partners.
- Manage all financial revisions and updates for Budget, including Net Sales and Expenses and formally present to leadership.
- Conduct monthly P&L review reviewing both net sales and expense line items assuring that brand.com is on budget.
- Provide updates to leadership on financial performance and plans to mitigate risks and seize opportunities
Forecasts, KPI's & Site Data - Forecast annual, monthly, and daily sales to achieve net sales targets. Work with channel planning to develop aligned forecasts
- Forecast and develop monthly & event/campaign sales targets
- Create forecasting tools that incorporate various data sources and satisfy the reporting needs of multiple stakeholders
- Forecast product launch performance, independently & in partnership with merch planning
- Analyze promotional campaign metrics, products, business and site performance and share out monthly
- Provide weekly, monthly and yearly reporting dashboards of product, promotion and other online activity
- Provide event/campaign reporting dashboards to include product, promotion & site performance
- Provide analysis for specific requests/needs
- Provide and align on product forecasts for new products, online exclusive products, GwPs etc.
- Create tools and processes to manage inventory, especially GwP levels, at the .com warehouse
- Monitor sell-out on limited edition and exclusives assuring strong sell through protecting inventory levels
Planning & Processes of Daily and Yearly Site Calendar - Build annual daily and yearly site plan calendar in order to meet online sales and profitability targets that align with budget/revisions,
- Manage the daily and yearly site plan calendar and make adjustments based upon YTM and YTD trends with contingency plans to meet financial goals
- Align all calendars with CRM, performance marketing, brand, marketing, and creative
- Build and define, with support from the team, an aggressive product launch strategy for key product launches and present to leadership
- Build out promotional strategies by including online exclusive,GwPs, bundles, step-up, CRM promo strategies, and performance marketing promotions and present to leadership
- Execute promotional plan (content brief, asset creation with creative and marketing teams, site upload, promotions set up, & testing) and testing of all promotions, offers on all devices
- Adapt plan and develop back-up special offers when sales are below expectations
- Emphasize developing strong brand storytelling/content
- Deliver competition benchmarks from beauty industry but also other industries (digital & ecommerce)
Marketing & Cross Channel Collaboration - Partner with cross channel & retailer counter parts on strategic channel differentiation
- Collaborate closely with marketing team on strategies and activations to drive DTC sales & consumer acquisition
- Provide guidance and recommendations for digital marketing channels and cross functions (media, CRM, affiliates, etc.)
- Devise processes that continually share promotional calendar, product launches and key KPIs with cross functional teams and monitor key analytics.
- Support Marketing analysis with business context to drive higher ROAS
- Continuous A/B testing on site and CRM channels
Manage Brand content & site assets - Develop and manage the content roadmap including site assets, landing pages, special sections to amplify promotions, product launches, and other initiatives building brand storytelling and CRM database
- Proactively manage all site content & experiences; to include PDP content creation and build out of site content spots, landing pages and product page supports
- Test execution of all content changes on all devices
Manage Catalog, Site Experience, and Customer Experience - Manage the categorization, associated products, product sort, product search for all products to be optimized based upon site analytics
- Initiate strategies to help support site experience and conversion (Homepage, Navigation, Product Page, etc)
- Drive customer reviews of products via the review platform
- Strategize and build out platform roadmap with product team building business case including ROI analysis (Business Lead)
- Manage all 3rd Party Site experience platforms
- Analyze customer feedback and any other customer feedback tools
- Support and review warehouse, returns and customer service statistics assuring customers are having a strong experience
- Find ways to improve the online customer experience on site and through customer service touchpoints
Qualifications - Minimum 10+ years' work experience in ecommerce and site merchandising, preferably in the beauty industry, showing successful progression with operations and P&L responsibilities
- Experience with the leading Ecommerce platforms including Shopify
- Exceptional ability to bring brands to life digitally through storytelling
- Proven ability to drive profitability through promotional and merchandising strategies
- Advanced analytical skills with a focus on web metrics. Strong presentation skills with a focus on persuasive storytelling.
- Passionate about recruiting, mentoring and developing top talent through leading by example.
- Ability to prioritize multiple projects, and communicate progress to executive leadership under stringent deadlines
- Strong sense of accountability with the ability to function independently in a dynamic, fast-paced and ambiguous environment.
Preferred Qualifications - Experience building or scaling E-Commerce in a high-growth beauty brand.
- Background in K-beauty, skincare, or cosmetics
Our Benefits - 15 days of PTO, 12 Paid Holidays!
- Eligible for benefits first of the month following 30 days of hire
- Company sponsored voluntary vision and dental plans
- 50% off employee discount programs
- Monthly catered lunches
