Zumiez

Ecommerce Analyst

Zumiez$77K — $96K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of extensive analytics experience in eCommerce and retail technology.
  • Strong proficiency in Google Analytics 4 (GA4) and SQL for data manipulation.
  • B.S. in a quantitative field; advanced degree/certification in business analytics preferred.
  • Experience working collaboratively with design, marketing, and merchandising teams in an online setting.
  • Superior skills in Microsoft Excel and data visualization tools like Power BI.
  • Effective communication and presentation skills to influence senior leadership.

Responsibilities

  • Create and manage reports in GA4 and Power BI for eCommerce analysis.
  • Develop a roadmap for analytical practices and advocate for a testing culture.
  • Collaborate with analysts to align on strategic execution across teams.
  • Gather analytical needs from various digital business units and create corresponding reports.
  • Deliver actionable data and insights to support digital business objectives.
  • Contribute to the implementation of customer data strategies, including CRM and CDP.
  • Design holistic dashboards for senior management’s decision-making.
  • Lead data-driven improvements through A/B testing and multivariate analyses.

Benefits

  • Medical, dental, and vision coverage.
  • 401(k) retirement plan.
  • Employee product discounts.
Full Job Description
Position Description

Position Title: Ecommerce Analyst

Status: Full time / Non-Exempt

Location: Zumiez Home Office - Lynnwood, WA
Dept Number: 6000

Dept Name: Digital/Web/Ecommerce

Salary: $77,969 - $96,000 annually. STI of 10%

Benefits: Medical, dental, vision, 401k, product discount.

Principal Accountabilities
  • Create and Manage Reports in Web Analytics environment (GA4) and BI Platform (Power BI) for Zumiez Digital Business
  • Create and execute business roadmap to build a "best in class" analytical decision-making practice and champion a "Culture of Testing" within the digital team.
  • Work with analysts across organization to grow and foster teams that understand, execute and champion our key strategies.
  • Partner with other digital managers to understand the analytical needs of all business units and create plans and reports to support.
  • Ensure meeting the needs of the digital business teams by providing timely, relevant and actionable data and reporting.
  • Help inform and implement CRM, CDW, CDP and Customer Data strategies
  • Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team.
  • Collaborate with external partners such as agencies to assist with data collection and reporting.
  • Lead driving core insights from data to suggest, create and execute multivariate or a/b tests that drive fundamental improvements to the site experience.
  • Work with the digital technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements.


Qualifications & Desired Experience

  • Native Mobile App reporting and Digital Analytics Platform (GA4) experience.
  • B.S. in Business, Mathematics, Economics, Statistics, Computer Science, Analytics or another quantitative discipline. Certificate or Advanced Degree in Business Analytics
  • 2+ years experience on a business intelligence or retail technology team
  • 3+ years of experience in one or more roles in an online ecommerce environment, including working with design/marketing/merchant teams.
  • 5 years of experience in using the Microsoft Office suite with very strong Excel skills.
  • 1+ years of experience using SQL and data visualization tools.
  • CDP and similar Martech reporting
  • Effective verbal and written communication skills.
  • Ability to effectively present to senior leadership and influence decision making.


Team Skills

  • Works effectively both independently and as a member of a cross functional team
  • Uses sound judgment to identify issues and escalates when appropriate
  • Contributes to improvements in processes (technical or business)
  • Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role
  • Resolves disagreements and conflicts constructively, knows when to involve others
  • Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus
  • Excellent communication skills and ability to interact with all levels of end users and technical resources
  • Demonstrated ability to apply project management skills, business process redesign principles, tools and techniques
  • Demonstrated ability to thrive in a fast-paced, multi-tasking, team-oriented environment
  • People leadership skills including hiring, coaching and developing a skilled BI analytics team
  • Consistent positive attitude


Required Technical/Functional Skills

  • Using strong analytical skills provides insights as well as recommendations for changes and convinces key decision makers of business benefits of the proposed solutions
  • Identifies and drives requirements trade-offs by proposing solutions to leadership
  • Handles multiple tasks, switches priorities and focuses as needed
  • Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website and mobile app
  • Collaborates on creation of project plan and tasks for the team
  • Experience working with standard web analytics tools such as Google Analytics
  • Experience working with data visualization tools e.g. Power BI, Tableau, DOMO
  • Experience applying SQL skills to access and analyze customer data in a customer data warehouse
  • Proficient in working with large-scale, complex datasets from multiple sources
  • Experience in developing and applying analytical best practices.
  • Sound knowledge of retail math (e.g. gross margin, open to buy, mark up calculations, turnover)
  • Expert or advanced knowledge of Microsoft Office, especially Excel.
  • Demonstrated proficiency in MS Power Point.


Reports To

Group Manager OmniOps

Direct Reports

N/A Currently

Travel Required

Minimal (5-7 days per year)

Key Partners
  • Head of Digital

About Zumiez

Zumiez Inc. is an American multinational specialty clothing store founded by Tom Campion and Gary Haakenson in 1978, and publicly traded since 2005. The company is a specialty retailer of apparel, footwear, accessories and hardgoods for young men and women. Zumiez markets clothing for action sports, particularly skateboarding, snowboarding, and motocross.
Learn more about Zumiez
Size
2,500 employees
Market Cap
$398.2 million
Industry
Net Income
$76.2 million
Founded
1978
5 Year Trend
+7.2%
Revenue
$990.6 million
NASDAQ

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