Position DescriptionPosition Title: Ecommerce Analyst
Status: Full time / Non-Exempt
Location: Zumiez Home Office - Lynnwood, WA
Dept Number: 6000
Dept Name: Digital/Web/Ecommerce
Salary: $77,969 - $96,000 annually. STI of 10%
Benefits: Medical, dental, vision, 401k, product discount.
Principal Accountabilities - Create and Manage Reports in Web Analytics environment (GA4) and BI Platform (Power BI) for Zumiez Digital Business
- Create and execute business roadmap to build a "best in class" analytical decision-making practice and champion a "Culture of Testing" within the digital team.
- Work with analysts across organization to grow and foster teams that understand, execute and champion our key strategies.
- Partner with other digital managers to understand the analytical needs of all business units and create plans and reports to support.
- Ensure meeting the needs of the digital business teams by providing timely, relevant and actionable data and reporting.
- Help inform and implement CRM, CDW, CDP and Customer Data strategies
- Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team.
- Collaborate with external partners such as agencies to assist with data collection and reporting.
- Lead driving core insights from data to suggest, create and execute multivariate or a/b tests that drive fundamental improvements to the site experience.
- Work with the digital technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements.
Qualifications & Desired Experience - Native Mobile App reporting and Digital Analytics Platform (GA4) experience.
- B.S. in Business, Mathematics, Economics, Statistics, Computer Science, Analytics or another quantitative discipline. Certificate or Advanced Degree in Business Analytics
- 2+ years experience on a business intelligence or retail technology team
- 3+ years of experience in one or more roles in an online ecommerce environment, including working with design/marketing/merchant teams.
- 5 years of experience in using the Microsoft Office suite with very strong Excel skills.
- 1+ years of experience using SQL and data visualization tools.
- CDP and similar Martech reporting
- Effective verbal and written communication skills.
- Ability to effectively present to senior leadership and influence decision making.
Team Skills - Works effectively both independently and as a member of a cross functional team
- Uses sound judgment to identify issues and escalates when appropriate
- Contributes to improvements in processes (technical or business)
- Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role
- Resolves disagreements and conflicts constructively, knows when to involve others
- Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus
- Excellent communication skills and ability to interact with all levels of end users and technical resources
- Demonstrated ability to apply project management skills, business process redesign principles, tools and techniques
- Demonstrated ability to thrive in a fast-paced, multi-tasking, team-oriented environment
- People leadership skills including hiring, coaching and developing a skilled BI analytics team
- Consistent positive attitude
Required Technical/Functional Skills - Using strong analytical skills provides insights as well as recommendations for changes and convinces key decision makers of business benefits of the proposed solutions
- Identifies and drives requirements trade-offs by proposing solutions to leadership
- Handles multiple tasks, switches priorities and focuses as needed
- Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website and mobile app
- Collaborates on creation of project plan and tasks for the team
- Experience working with standard web analytics tools such as Google Analytics
- Experience working with data visualization tools e.g. Power BI, Tableau, DOMO
- Experience applying SQL skills to access and analyze customer data in a customer data warehouse
- Proficient in working with large-scale, complex datasets from multiple sources
- Experience in developing and applying analytical best practices.
- Sound knowledge of retail math (e.g. gross margin, open to buy, mark up calculations, turnover)
- Expert or advanced knowledge of Microsoft Office, especially Excel.
- Demonstrated proficiency in MS Power Point.
Reports To Group Manager OmniOps
Direct Reports N/A Currently
Travel Required Minimal (5-7 days per year)
Key Partners