Are you a results-oriented E-Commerce Manager who thrives on enhancing online shopping experiences and boosting sales? If so, this position is for you!We are seeking a candidate that possess expertise in e-commerce, digital marketing, and analytics, with a strong focus on driving conversions and improving customer satisfaction. This role demands a combination of creativity and analytical skills to craft and implement effective marketing strategies that align with our business objectives. The E-Commerce Manager will collaborate continuously with cross-functional teams to develop and execute site merchandising and fulfillment strategies.
Location: This leadership position is an in-person role at our headquarters in Marshall, MN.
Key Responsibilities: - Online Sales Management: Develop and execute comprehensive e-commerce strategies to increase online sales and improve customer engagement. This includes overseeing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and fulfillment.
- Website Optimization: Manage and optimize the company's website, ensuring it is user-friendly, visually appealing, and optimized for conversions. Implement A/B testing and other optimization techniques. Advance visibility in search engines, drive organic traffic, and increase sales by improving SEO, SEM, faceted navigation, and visitor journey emails.
- Digital Marketing: Collaborate on marketing efforts, especially by driving Email, SMS, Google Ads/GMB/Performance Max, and Facebook Advantage+ Shopping campaigns through content creation, scheduling, and engagement across various platforms.
- Vendor & Automation Management: Leverage and manage vendors and marketing automation tools to streamline campaigns, improve website performance, and enhance customer communication.
- Inventory Management: Coordinate with the purchasing team to ensure product availability and manage stock levels.
- Data Analysis: Analyze performance metrics to assess site effectiveness, identify trends, and make data-driven decisions for continuous improvement.
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including Marketing, Buyers, IT, Operations, and Customer Service, to ensure alignment on e-commerce initiatives.
- Customer Experience: Enhance the online customer experience by leading customer service and fulfillment execution, addressing any issues or inquiries promptly.
- Team Supervision and Development: Cultivate and lead a team that drives engagement and performance, providing support and development to your team.
- Industry Trends: Stay updated on industry trends, emerging technologies, and the competitive landscape to inform strategic decisions.
Qualifications:- Bachelor's degree in Marketing or a related field or equivalent experience.
- 4-7 years of eCommerce experience with a proven record of developing sales growth strategies.
- Proven experience in e-commerce management, preferably in the retail industry.
- eCommerce platforms knowledge including integration layers across enterprise technology stacks (PIM, CMS, CDP, CRM, etc.). Magento and Horizon expertise is a plus. Strong technical understanding of web applications and experience with large PIM catalogs.
- Proficiency with e-commerce platforms and website analytics tools (e.g., Google Analytics). Strong understanding of digital marketing strategies and tools.
Benefits:- Competitive Salary
- Bonus Program
- Health, Dental, Vision and Voluntary Insurances
- 401(k) Profit Sharing Plan with company match - all contributions vest immediately
- 100% Company-paid Disability and Life Insurance
- Paid Time-off
- Up to 25% Runnings Discount
- Professional Development Opportunities
- Enjoyable Work Environment
