Job Title: DTC/P AA & AI, Data Analyst
Main Responsibilities:As the DTC/P Data Analyst you will support the:
- Design, Operationalization, and Interpretation of the measurement and insights capabilities of the DTC/P ecosystem; ensuring the measurement insights are activation ready to support all the Use Cases required by the Business
- Innovation of the DTC/P cross media intelligences measurement and reporting capabilities ensuring the platform and assets are Future Fit ready, able to support AI mediated engagement throughout the customer journey lifecycle.
- Impact assessment of key digital direct consumer/patient experience products and subsequent advancements required in measurement and insights to support ongoing initiatives.
- Collaborate with cross-functional teams to gather requirements, drive measurement and insight strategy for platform use cases.
- Activate Use Case audiences to publisher platforms and ensure successful activation.
- Support the agile pod Use Case development teams by participating in segmentation, test & control, and final audience builds.
- Provide data quality control testing and insight upon various data feeds ingested into the DTC/P platform.
- Reporting & Visualization: Support and interpret measurement dashboards for key stakeholders to monitor real-time performance indicators and digital media engagement trends.
- Support the DTC/P Insights and Measurement Product Owner through data mining and data insights for AdHoc project requests.
- Help standardize and deliver digital products with a focus on the consumer/patient experience analytics and AI
- Promote architectural consistency and usability standards; define and execute test cases
Additionally, you will take an active role in supporting:
- Work with the DTC/P team, business stakeholders, and the systems integrator to define the required KPI's, reporting insights, and dashboard designs.
- Create processes and procedures for measurement and insights reporting, as well as provide recommendations for optimizations based upon measured media, audience, and placement performance.
The ideal candidate will possess:- A strong background in Data, Analytics, Measurement and passion for driving innovation through foundational data-driven solutions
- Extensive experience of digital media audience activation and measurement reporting.
- Experience with interacting with digital media publisher data, audience data, and onboarding data consumption layer ready data.
About YouBasic Qualifications:- Bachelor's degree in any domain. Master's a plus.
- Minimum of 5+ years of experience in data analytics and/or digital media analytics or related roles.
- Familiarity with descriptive and predictive analytics.
- Proficiency with business intelligence tools like Tableau, Power BI for creating dashboards and visualizations.
- Experience with data visualization libraries in Python or R.
- Experience ensuring data accuracy, completeness, and consistency across datasets, building trusted data foundations that enable reliable decision making.
- High proficiency in SQL with experience creating data models for analysis and reporting.
- Ability to rapidly understand key business processes and their corresponding data assets, data flows.
- Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments.
- Knowledge of KPIs, hierarchies, and the understanding of data relationships.
- Functional knowledge of data consumption layers and consumption ready datasets to inform measurement and intelligence.
Core soft skills requirements:- Track-record of problem-solving & overcoming roadblocks in a complex environment, with a "get things done" mindset.
- Strong cross-functional leadership & influencing skills including an ability to work efficiently cross-functionally with: Internal/external data engineers and data scientists to test outcomes and recommend enhancements. Business stakeholders to evolve measurement and insight capabilities.
- Proven ability to build credibility and trust with business stakeholders:
- Translating technical complexity into business value and strategic impact
- Delivering on commitments and managing stakeholder expectations proactively
- Strong verbal and written communication skills.
Preferred experience:- Pharmaceutical experience, e.g., knowledge of healthcare data privacy & compliance regulations is a strong plus.
- Experience in data analytics from a media intelligence perspective
- Hands-on experience with LiveRamp (or equivalent) Safe Haven data collaboration & clean room audience build, media activation, and measurement environment is a strong plus .
- Experience with model-based audience creation; look-a-like modeling; test and control; segmentation.
- Experience with digital media performance insights and measurement.
- Experience in Agile development processes and DevOps methodology / principals.
- Foundational data experience. Data dictionary, Taxonomy, Naming Conventions.
Why Choose Us- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
The salary range for this position is:
$122.250,00 - $176.583,33
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.
