Richmond, VA Posted: 04/20/2026
DescriptionJob Title: District Manager (Outside Field Sales)
Function: Commercial
Supervisor: Regional Director
Location: Field Sales (Northern Virginia, Richmond)
Job Summary:
The District Mentor (District Sales Manager) is a highly skilled and experienced strategic people leader accountable for leading and coaching a team of field salon consultants in collaboration with the commercial leadership team to build dynamic opportunities for our core salon business accounts. By effectively executing strategic and high-level business and sales practices, the District Mentor - Street will play a crucial role in driving the district's success and contributing to the overall growth and profitability of the organization.
People Leadership Accountabilities:
- Utilize demonstrated people leadership and development skills to enhance your team's business acumen in multi-branded distribution networks and gain a comprehensive understanding of the overall business, industry, and markets within the district.
- Demonstrate and coach strategic high-level business and sales practices to drive sustainable business growth and profitability.
- Build and influence internal partnerships with brand and education leaders to drive strategic initiatives and ensure alignment with OMNI business objectives.
- Develop and implement strategic plans that align with the overall OMNI business objectives. This involves analyzing market trends, identifying growth opportunities, and setting clear goals and targets for the team and district.
- Build and maintain relationships with internal stakeholders, including brand leaders, education partners, and store partners, to create OMNI-focused opportunities that drive business results.
- Support and guide team members in strategizing how to identify, prospect, and secure new partnerships.
- Lead team members in building brand awareness and increasing sales volume in alignment with company sales objectives.
- Proactively coach and strategize with team members to foster an "add value" mindset.
- Spend a minimum of 2-3 days in the field with each Team
- Establish external and internal cross-functional relationships with store divisions, salon development executives, brands, etc.
Sales Responsibilities:
- Spend a minimum of 3 days in the field supporting OMNI commercial growth by actively engaging with key accounts that present business opportunities.
- Conduct independent quarterly business reviews and strategy sessions with each team member to identify opportunities within their respective markets.
- Utilize strategic business planning when allocating promotional funds and monitor overall district spend to influence business outcomes.
- Participate in and facilitate monthly, quarterly, and annual action prep and action meetings.
- Determine weekly trend projections for the month and communicate and track strategies to ensure the team meets budget.
- Engage with company CRM tools, systems and processes, manage daily operational tasks including but not limited to expense reports, account information, sales reports, and opportunity lists.
- Regularly monitor and analyze sales performance data to identify areas of improvement and implement corrective actions. This includes conducting sales reviews, tracking key performance indicators, and providing insights and recommendations to optimize sales effectiveness.
- Provide regular updates and reports to internal stakeholders on the progress and effectiveness of internal and external salon partner programs and initiatives.
- Prioritize and proactively manage time-sensitive activities, including customer issues, emails, and administrative tasks.
- Support sales by participating in and facilitating education and promotional events, such as area classes, company shows and events, hands-on workshops, and in-salon education and store classes.
Training and Education Responsibilities:
- Develop the team's business acumen around multi-branded distribution networks and provide an understanding of the overall business, industry, and markets within the district.
- Foster strong internal partnerships with brand and education leaders to ensure alignment and collaboration on strategic initiatives. Additionally, build and maintain relationships with key clients and industry influencers to enhance the company's reputation and drive business growth.
- Identify and leverage individual strengths within the team to collectively achieve company goals.
- Focus on business development, education, and upskilling opportunities for the team.
- Stay updated on industry trends, competitor activities, and consumer preferences to anticipate market changes and adjust sales strategies accordingly. This involves attending industry events, networking with industry professionals, and continuously educating oneself on the latest developments in the salon and beauty industry.
- Focus on technology upskilling opportunities for the team. Coach team to utilize company provided tools and systems for efficiency.
- Identify and develop, in partnership with team members, long-term growth plans within the district for existing salons and new customers.
- Comply with company policies and directives to meet company objectives and maximize sales profits.
Qualifications:
- Outside Field Sales experience required.
- A Bachelor's degree or MBA with a focus on business or marketing is strongly preferred.
- Three to five years of relevant sales experience and a minimum of 2 years of people management is preferred.
- Strong and demonstrated people leadership, coaching, and mentoring experience.
- Ability to develop a strong, cohesive team with a sense of belonging, camaraderie, and accountability.
- Ability to celebrate team wins, provide constructive feedback, and share best practices.
- Exceptional customer service, listening, negotiation, and persuasive skills.
- Excellent presentation, verbal, written, and oral communication skills. Working knowledge of MS Office, Sales CRM tools (Sales Force) and social networking platforms.
- High emotional intelligence and ability to build relationships.
- Ability to make sound judgments and strategic decisions.
- Strong analytical ability, attention to detail, and organization/time management skills.
- Possession of a valid state driver's license, good driving record, and required auto insurance policy levels.
- Self-motivated with an entrepreneurial mindset, as this role requires managing and leading competing priorities with minimal supervision.
- Highly professional with the ability to collaborate with all levels of the organization.
Essential Functions:
- This position requires significant regional travel within the respective district to current and potential clients, with up to 60% of time spent driving and prolonged periods of sitting.
- Attendance at monthly action prep, regional/district action meetings, conventions, shows, educational classes, and other special events may require overnight travel and/or some weekends.
- The role may involve lifting promotional materials and products weighing up to 25 pounds, which may require bending.
What’s In It For You:
- Base Salary: Starting at $95,000 + bonus
- Competitive Benefit Package (Medical, Dental, Vision, 401K + match)
- Free Goods and Discounts for items under the SalonCentric and L'Oreal Brands!
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!)
- Learning & Development Opportunities for Career Progression
- Employee Resource Groups
- Access to Mental Health & Wellness Programs
This position requires intermittent supervision as incumbent will be working independently most of the time in the field. This role is responsible for direct interaction with salon owners and leaders and will be required to negotiate and react quickly with regards to business decisions, with manager's approval for key decisions.
This position requires intermittent supervision as incumbent will be working independently most of the time in the field. This role is responsible for direct interaction with salons owners and business leaders and will be required to negotiate and react quickly with regards to business decisions, with manager's approval for key decisions.
This position requires significant local and district travel to current and potential clients. It also requires attendance at conventions, shows, educational classes and other special events that may require overnight travel and/or some weekends. All work may necessitate the lifting of promotional materials and products up to 25 pounds which may also require bending, prolonged standing and/or sitting.
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