Red Bull

Distributor Partner Manager

Red Bull • $70K — $95K *
Buffalo, NY 14221In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of experience in the Consumer Packaged Goods (CPG) industry, preferably beverage
  • Experience in a Direct Store Delivery (DSD) distribution environment
  • Ability to teach, develop, and coach sales strategies in the Off Premise channel
  • Proven ability to influence decisions among distributors and key stakeholders
  • Strong analytical skills to leverage data for insights and action
  • Excellent communication and presentation skills
  • Proficient in Microsoft Excel and PowerPoint, with a valid driver's license

Responsibilities

  • Lead the annual Business Planning process with Distributor Partners to align with RBNA priorities
  • Oversee and manage annual volume plans and POS resource allocation
  • Conduct regular market visits and planning reviews to meet performance targets
  • Ensure DP accountability for market execution and volume achievement
  • Analyze distributor performance and market data to develop actionable insights
  • Implement regional and national Key Account programs to drive volume growth
  • Engage distributor sales force to activate RBNA marketing resources effectively

Benefits

  • Travel requirements of 40-50%
  • Permanent employment status
  • Eligibility for various benefits
Full Job Description
The Distributor Partner Manager (DPM) is an indispensable value-added partner ensuring full alignment and focus to drive execution across Red Bull North America's (RBNA) Distribution Network (DPs). The DPM brings value through year-round business planning, driving in market execution, ensuring implementation of regional & national Key Accounts Programs while bringing RBNA's marketing mix to life within the distributor network. This position is field based, embedded within the distributor community to fulfill the RBNA mission to be the best distribution network in North America.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • YEAR ROUND BUSINESS Planning
    Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) in to ensure alignment with RBNA BP priorities
    Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources
    Conduct 30/60/90 monthly and quarterly planning reviews to deliver against quantitative targets & KPIs
    Actively & regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plan against opportunities
  • MARKET EXECUTION
    Full accountability for DP performance, inclusive of volume and in store execution. (i.e. independence excellence, winning vs. competition, volume achievement etc.)
  • Selling & Influence
    Analyze market & distributor performance data to generate insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market
    Develop DP network through implementation of RBNA's distributor selling model (power platform, PIITCHER, Skill Pills, etc.)
    Manage all Point of Sale (POS) orders to ensure timely delivery of assets in store
    Maintain volume, pricing and promotional information in Customer Profitability Management (CPM) system for assigned DPs
    Utilize tactical budget around initiatives and incentives that maximize ROI
    Manage Independent trade program (VIP) & work with local distributor managed Key Accounts (Tier II)
  • KEY ACCOUNT EXECUTION
    Successfully prioritize and implement regional & national Key Account (KA) programs by securing additional resources (trade funds, POS etc.) as needed to support local market opportunities
    Ensure maximum focus on the volume growth and in store execution in the DPs top Key Accounts
    Communicate regularly with Key Account Managers to ensure execution of KA priorities at regional and national chain levels
  • ACTIVATE MARKETING RESOURCES (SALES & MARKETING ALIGNMENT)
    Bring RBNA's marketing mix to life by engaging the DP sales force and leveraging all available assets (i.e. local & regional events)
    Execute rollout of RBNA brand initiatives and tentpoles
    Bringing brand & key account solutions to solve issues at the market level
    Ensure the DP fully understands and is executing against Red Bull in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 5+ years demonstrated track record of success working within Consumer Packaged Goods industry (beverage strongly preferred)
  • Experience within a Direct Store Delivery distribution environment strongly preferred
  • Teach, develop, and coach others to sell effectively in the Off Premise channel
  • Ability to influence distributor decision makers and key stakeholders
  • Works in a fast-paced complex environment with multiple stakeholders
  • Analyzes & leverages data to drive insights to action
  • Excellent communication and presentation skills
  • Proficient in Microsoft Excel and PowerPoint
  • Valid Driver's License
  • Bachelor's Degree preferred
  • Must be fluent in English, additional language skills an advantage
  • Travel 40-50%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

BuffaloNew York, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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