Role Overview

The Director, Web and Digital Experience leads Hyland27s global web strategy as a core component of the marketing growth engine. This role ensures the website is a high-performing platform that drives pipeline creation, accelerates buyer journeys, and delivers measurable business outcomes.

Partnering closely with Demand Generation, Marketing Strategy & Operations, Product Marketing, and Sales this leader aligns digital experience strategy to brand recognition, revenue goals and go-to-market priorities. The role also drives modernization of Hyland27s digital presence through AI-enabled capabilities, data-driven decision-making, and continuous optimization.

Key Responsibilities

Website Strategy & Pipeline Impact

• Define and lead global website strategy aligned to growth, pipeline,brandand customer experience goals

• Establish the website as a measurable contributor to pipeline creation, progression, and conversion

• Leveraged focused GEO/AEO approaches to keep Hyland top of mind in keyonline topics

• Strategically helpestablishHyland27s brand and evolving category inmarketon our web properties.

• Translate go-to-market priorities into scalable digital experiences supporting campaigns, ABM, and full-funnel engagement

Performance & Optimization

• Own website performance metrics including traffic quality, conversion, engagement, and pipeline contribution

• Establish KPIs, reporting, and operating rhythms aligned to marketing27s performance model

• Drive continuous optimization through testing, personalization,AEO/GEO,SEO, and data-driven experimentation

Digital Experience & Journey Integration

• Enable seamless, end-to-end buyer journeys from engagement through conversion

• Integrate segmentation, personalization, and ABM strategies to improve relevance and pipeline velocity

• Align website experiences to campaign strategy and sales engagement

Cross-Functional Alignment & Operating Model

• Partner across marketing, sales, and regional teams to support integrated execution

• Balance centralized strategy with regional needs to drive consistency and scale

• Provide visibility into website performance and digital engagement trends

Content, Technology & Innovation

• Oversee content governance, UX, and information architecture to ensure consistency and usabilityandoptimizedfor AEO/GEO

• Evolve the web technology ecosystem (CMS, analytics, personalization, experimentation)

• Leverage AI and emerging technologies to improve speed, personalization, and performance

Leadership & Operational Excellence

• Lead and develop a high-performing website and digital experience team

• Establish scalable processes, governance, and best practices

• Drive a culture of accountability, experimentation, and continuous improvement

Experience & Qualifications

• 10+ years in digital marketing, website strategy, or digital experience leadership

• Demonstratable experience with keeping pace of AEO/GEO needs

• Proven success driving website performance tied to pipeline, engagement, and business outcomes

• Experience aligning digital strategy to revenue and full-funnel marketing execution

• Expertisein website strategy, UX, SEO, analytics, and conversion optimization

• Familiarity with personalization, ABM, and marketing technology platforms

• Strong cross-functional leadership and stakeholder management skills

• Experience leading digital transformation andleveragingAI to improve performance