JOB TITLE: Director, Vision Care Solutions
DEPT: Marketing
REPORTS TO: SVP, Commercial Strategy
POSITION TYPE: Full-Time
LOCATION: Montgomery, AL (Hybrid)
Relocation assistance may be provided
TRAVEL REQUIRED: Up to 35%
JOB PURPOSE:Responsible for developing, communicating, and achieving the short and long-term objectives, strategies, and tactics related to key brands, specifically vision care brands, with direction from commercial and sales management teams to facilitate/support the commercial planning process which includes areas such as: sales, marketing, managed care, training, market research, and business development initiatives
ESSENTIAL FUNCTIONS:- Provide strategic recommendations for Vision Care business growth in the US, with strong acumen across relevant customer bases including hospitals, acute surgical clinics, teaching institutions, managed care organizations, market access and buying groups
- Lead value-enhancing initiatives, transactions, and integrations across vision care for specialty commercial and sales teams
- Demonstrate success in surgical marketing and product sales including ongoing proposal development
- Assist in the successful execution of launch strategies, marketing, promotion and sales initiatives, including communicating key product messages and participating in promotional events
- Support the development of strategic/operational business plans to achieve financial/corporate objectives for products and services in conjunction with commercial, marketing, and sales management departments
- Recommend product positioning, messaging, promotional mix, packaging, and pricing strategy to produce the highest economic return
- Ensure effective control of marketing results using market research and forecasting and recommend corrective action when necessary to guarantee the achievement of marketing objectives falls within designated budgets
- Evaluate market research and recommend adjustments to marketing strategy to meet changing market and competitive conditions
- Monitor macro-environmental and competitive environment to determine potential opportunities or challenges for vision care brands
- Coordinate and collaborate with sales management, marketing, managed care, medical affairs, and regulatory departments to ensure strategic plans are developed and executed with their input
- Provide input into overall vision care business and marketing strategy development based on field/market understanding
- Interact across appropriate functional groups within the company to enhance vision care products pre and post launch design and implementation
- Other duties as assigned
REQUIRED QUALIFICATIONS: - Bachelor's degree required; Advanced degree preferred
- Minimum 10 years high-level management experience in US pharmaceutical industry; Combined experience in strategic/commercial operations, marketing, and/or sales management
- Minimum 5 years experience in ophthalmology or optometry to include medical devices, or surgical-related product sales in a Vision Care sector and/or eye care franchise required
- Demonstrated leadership in consumer ocular pharmaceutical products and medical device sales including experience in IOL portfolios, diagnostic instrumentation, and Surgical Optics preferred
- Ability to comprehensively lead the vision care business and possesses a successful track record in the vision/eye care business
- Has a wide network within the ophthalmology field
- Demonstrated in-depth knowledge of the US healthcare system, the inter-play between key player segments, a broad base of knowledge/experience across multiple commercial operations disciplines (sales management, marketing, managed markets) and solid foundation in financial principles
- Excellent verbal and written communication skills
- Strong strategic thinking skills to effectively enhance and innovate across the pharmaceutical commercialization spectrum
- Ability to anticipate and solve practical problems or resolve issues
The information presented, while not an exact or exhaustive listing, describes the work, performance standards, and qualifications typically required of employees in this job. A specific position description or employee performance plan may differ as long as it is consistent with the core responsibilities, standards and qualifications for that job.
