About the Role:

The USA Sales Director is responsible for leading the U.S. sales organization, delivering approximately $60M in annual revenue through 13 Territory Managers, while building the people, processes, and commercial discipline required for sustainable growth.

If you're passionate about building winning teams and driving commercial growth, this is an opportunity to make a lasting impact. Reporting into the Sr. Director Sales, the USA Sales Director, will lead a national sales organization, develop high-performing Territory Managers, and shape the systems, processes, and culture that fuel long-term success. Through coaching, accountability, forecasting excellence, and sales discipline, you'll help deliver results today while positioning the business for future growth.

📍Location: Remote in the United States

Willingness and ability to travel 75% required.

Key Responsibilities:

• Revenue Leadership: Own U.S. revenue performance and achievement of monthly, quarterly, and annual sales objectives. Translate company strategy into clear territory, account, and opportunity priorities.
• Team Leadership & Scaling: Lead, coach, develop, and hold accountable 13 Territory Managers. Assess organizational capability, recruit and develop talent, strengthen succession, and optimize territory coverage as the business grows.
• Funnel & Opportunity Rigor: Establish consistent qualification, funnel coverage, opportunity progression, close planning, and conversion standards. Lead structured reviews focused on decisions, actions, risks, and next steps.
• Forecasting: Own U.S. forecast accuracy and establish disciplined forecasting based on objective customer evidence, clear opportunity stages, and early identification of risk and upside.
• Sales Standard Work: Implement a consistent operating cadence including weekly coaching, funnel reviews, monthly business reviews, quarterly territory/account reviews, field coaching, and performance follow-up.
• Territory & Account Strategy: Ensure every Territory Manager maintains a clear territory growth plan and prioritizes strategic customers, new business development, and high-value opportunities.
• CRM & Analytics: Establish CRM as the single source of truth for opportunities, funnel, and forecasting. Use KPIs and analytics to identify performance gaps, improve decision-making, and drive accountability.
• Cross-Functional Leadership: Partner effectively with Marketing, Product, Service, Operations, Finance, and Key Accounts. Represent the business with strategic customers and support major opportunities where executive engagement adds value.

Qualifications:

• Bachelor's degree or equivalent relevant professional experience (10+ years)
• Significant progressive B2B sales and commercial leadership experience, preferably in technical, industrial, instrumentation, environmental, scientific, or complex solution-selling markets
• Proven experience leading and scaling geographically dispersed sales teams, ideally 10+ direct reports and $50M+ revenue responsibility
• Demonstrated track record of delivering revenue growth and building high-performing teams
• Strong experience implementing funnel management, opportunity rigor, forecasting, CRM discipline, and sales standard work
• Proven ability to coach and develop sales professionals and improve organizational capability
• Strong commercial, financial, analytical, and strategic account management skills

US ONLY:

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate's position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $170,000 - $185,000 USD per year. This job is also eligible for Incentive Pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.