L'Oreal

Director- US Marketing (NYX)

L'Oreal • $128K — $180K *
El Segundo, CA 90245In-Person
Retail & Consumer Goods
8 - 10 years of experience
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Job Overview by Ladders

Qualifications

  • 8-10+ years of brand marketing experience in beauty or FMCG, with a preference for makeup/cosmetics.
  • Bachelor's degree in marketing, Business, or a related field; MBA preferred.
  • Strong understanding of US beauty consumer behavior and digital culture.
  • Proven success in managing product categories and marketing campaigns.
  • Strong analytical skills with expertise in retail data and P&L management.
  • Exceptional leadership qualities with a track record of developing high-performing teams.
  • Excellent project management and cross-functional collaboration abilities.

Responsibilities

  • Lead the strategic planning and execution of marketing roadmaps for assigned product categories.
  • Identify consumer trends and commercial opportunities to drive portfolio growth.
  • Manage the US category launch calendar to ensure alignment with global and local objectives.
  • Oversee the entire product lifecycle from development to discontinuation.
  • Collaborate with global teams to create innovative products tailored to US consumers.
  • Spearhead digital-first 360-degree marketing campaigns leveraging social media and influencers.
  • Analyze market data to assess campaign performance and optimize marketing strategies.

Benefits

  • Mentorship and career development opportunities.
  • Collaboration within a creative and agile team environment.
  • Access to major retail partners like Ulta Beauty and Target.
  • Work with a leading brand in the cultural beauty space.
Full Job Description
Job Title: Director- US Marketing

Brand: NYX Professional Makeup

Location: El Segundo, CA (L'Oreal West Corporate Office)

Key Responsibilities

1. Strategic Vision & Category Leadership
  • Lead the strategic planning, development, and execution of marketing roadmaps for assigned product categories within the NYX US portfolio.
  • Drive portfolio growth and market share by identifying key consumer trends, white spaces, and commercial opportunities in the fast-paced indie/mass beauty landscape.
  • Own the US category launch calendar from conception to execution, ensuring alignment with global brand guardrails and local commercial objectives.

2. Product Innovation & Lifecycle Management
  • Oversee the end-to-end product lifecycle for assigned categories, from new product development (NPD) to discontinuation.
  • Collaborate closely with Global Product Development, Supply Chain, and Packaging teams to deliver high-impact, trend-setting product innovations tailored to the US consumer.
  • Manage COGS, forecasting accuracy, and inventory health in partnership with Demand Planning and Commercial teams.

3. 3606 Campaigns & Digital-First Marketing
  • Spearhead integrated 360-degree marketing campaigns with a strong digital, social-first, and influencer-led approach native to the NYX brand DNA.
  • Partner with Integrated Marketing, PR, and Advocacy teams to maximize earned and paid media impact across platforms like TikTok, Instagram, and YouTube.
  • Drive disruptive retail marketing and merchandising strategies across major US mass and specialty retail partners (e.g., Ulta Beauty, Target, CVS).

4. Data Analytics & Business Acumen
  • Monitor and analyze US market data (NPD, Nielsen, social listening) to track campaign performance, retail sell-out, and competitor activity.
  • Translate data insights into actionable strategies to optimize marketing spend, media mix, and promotional calendars.

5. People Management & Leadership
  • Provides mentorship for other team members, fostering a culture of creativity, agility, and cross-functional collaboration.
  • Act as a key liaison between the US local team, global brand teams, and US commercial sales leads.

Qualifications & Requirements
  • Experience: 8-10+ years of progressive brand marketing experience within beauty, cosmetics, or fast-moving consumer goods (FMCG). Experience in makeup/color cosmetics is strongly preferred.
  • Education: Bachelor's degree in marketing, Business, or a related field; MBA is a plus.
  • Skills & Competencies:
    • Deep understanding of the US beauty consumer, digital culture, and social media trends.
    • Proven track record of managing product categories and launching successful 3606 marketing campaigns.
    • Strong analytical skills with proficiency in retail data (NPD) and P&L management.
    • Demonstrated ability to lead, inspire, and develop high-performing teams.
    • Exceptional project management and cross-functional leadership skills in a fast-paced environment.


Salary Range: 128-180k base + Bonus

About L'Oreal

L'Oreal is a French personal care company that specializes in cosmetics and beauty products. The company was founded in 1909 by Eugène Schueller and is headquartered in Clichy, France. L'Oreal is the world's largest cosmetics company and operates in over 150 countries. The company's products include makeup, skincare, haircare, and fragrance products. L'Oreal is committed to sustainability and has set ambitious goals to reduce its environmental impact and improve the sustainability of its products. The company has also been recognized for its commitment to diversity and inclusion.
Learn more about L'Oreal
Size
85,412 employees
Industry
Retail & Consumer Goods
NASDAQ
LRLCY
* Ladders Estimates

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