Position:Director, Ticket Solutions
Department:Business Operations
Reporting Manager:Senior Vice President, Sales and Business Operations
Status:Full-Time
Job Classification:Exempt
Location:Las Vegas, NV
Description:The
Director, Ticket Solutions will play a critical role in shaping and executing the organization's commerce and fan identity strategy across ticketing, ballpark, venue transactions, and emerging fan technologies. This position will serve as a cross-functional leader focused on creating data-driven fan experiences that increase revenue opportunities, identify and grow fans, and strengthen long-term fan engagement.
The ideal candidate is a strategic and operational leader with experience in ticketing systems, venue commerce, digital product implementation, fan engagement technology, and data-driven revenue.
Responsibilities:Fan Identity & Connected Commerce Strategy
- Support and execute the organization's long-term strategy to grow identified fans in attendance who transact across all transaction types, including ticketing, concessions, merchandise, parking, mobile ordering, and loyalty initiatives.
- Drive initiatives that create frictionless fan experiences through technologies including mobile wallet integrations, facial recognition entry, mobile ordering, connected payments, and retail experiences.
- Collaborate cross-functionally to ensure ticketing, commerce, sponsorship, marketing, stadium operations, and premium hospitality are aligned to overall organizational objectives.
- Help develop future loyalty and rewards strategies designed to incentivize fan behaviors and drive repeat engagement.
Ticketing & Revenue
- Support day-to-day ticket solutions strategy, including inventory management, distribution, secondary market operations, and ticket technology integrations.
- Partner with pricing and analytics teams to optimize pricing strategies, including future implementation of micro-pricing initiatives designed to maximize per-seat revenue opportunities.
- Support ticket sales strategies and ensure operational execution across primary and secondary ticketing platforms.
- Drive initiatives that increase digital payment and expand identified fan data opportunities throughout the ticket purchase and fan journey.
Technology & Product
- Serve as a primary liaison with MLB regarding ticket technology, MLB Ballpark app functionality, commerce initiatives, and fan engagement strategy.
- Partner closely with MLB product teams to support future system enhancements, app development, and emerging venue technology initiatives.
- Manage and optimize third-party integrations across ticketing systems, mobile applications, payment solutions, POS systems, access control systems, and venue commerce platforms.
- Support implementation and operational execution of evolving fan experience technologies, including:
- Loyalty and membership integrations
- Mobile ordering
- In app wallet functionality
Data & Reporting
- Develop insights and reporting that support organizational decision-making across ticketing, marketing, sponsorship, premium hospitality, and venue operations.
- Utilize fan and transaction data to personalize fan engagement, sales, retention, and loyalty strategies.
- Monitor and evaluate KPIs related to fan identity growth, transaction conversion, digital payment adoption, purchase behavior, and overall venue commerce performance.
- Help establish measurable benchmarks and operational goals tied to long-term fan growth and revenue objectives.
- Other duties as assigned.
Qualifications/Requirements:
- Bachelor's degree required; degree in Business, Product Management, Digital Commerce, Information Systems, Marketing, Technology Management, or a related field preferred.
- 5-8+ years of experience in digital product operations, product strategy, digital customer experiences, and revenue-driving commerce initiatives.
- Demonstrated experience managing or implementing complex technology ecosystems, including ticketing platforms, mobile applications, payment systems, POS integrations, or CRM systems.
- Strong analytical and problem-solving skills with experience leveraging data to drive efficiencies, fan engagement strategies, and revenue initiatives.
- Advanced proficiency in written and visual communication, with the ability to clearly communicate and synthesize complex ideas and information to diverse audiences across the organization.
- Proven ability to manage cross-functional projects involving product teams, external vendors, technology partners, and internal stakeholders.
- Experience working with business intelligence tools, dashboards, reporting systems, and KPI development.
- Strong understanding of consumer behavior and customer experience.
- Willing and able to work on a non-traditional schedule including nights, weekends and holidays as needed.
- Experience navigating complex digital ecosystems where technology platforms, digital rights, and product ownership are shared across multiple stakeholders is preferred.
- Familiarity with league-governed digital environments and team-level digital commerce strategies is a plus.
- Professional sports, live entertainment, or venue technology experience preferred.
