Job DescriptionThe Director, US Thought Leader Engagement and Development, U.S. Medical Aesthetics, will be responsible for executing on the annual Key Opinion Leader (KOL) strategy within their Area and contributing to the development and implementation of the marketing plan for U.S. Medical Aesthetics through the management of relationships with KOLs and targeted emerging accounts.
They will be responsible for partnering with sales leadership (ASLs) and Commercial Directors in the selection, management and planning for all KOLs of their individual area.
They will be responsible for the planning and execution of Allergan's programs designed to educate and/or positively impact the KOL community and other healthcare providers for the Allergan U.S. Medical Aesthetics organization. Additionally, you will be expected to develop and communicate high-quality market support in line with the approved product strategy and messaging within the area.
They will work closely with Marketing, Strategic Communications, Allergan Practice Consultants, Strategic Account teams, Sales Heads, Allergan Medical Institute, Public Relations, MSL and Global Commercial Development teams to recommend, create, and execute KOL-focused strategic plans and engagements with U.S. Medical Aesthetics. This position will be responsible for collaborating and coordinating with all four U.S. Medical Aesthetic cash pay franchises, and overseeing key customer relationships, including the development of existing U.S. KOLs, next-generation KOLs, and emerging leaders within the U.S. Medical Aesthetic market.
The Thought Leader Director develops relationships with key decision-makers, thought leaders, and key stakeholders to increase Allergan's presence and competitive position. In accordance with legal and regulatory compliance, develops VIPs, speakers, trainers, and Allergan advocates in order to educate physicians and Aesthetic HCPs (AHCPs) about Allergan's approved products. In conjunction with our Marketing, Strategic Communications, and Global Commercial Development teams the Thought Leader Director will develop long-term relationships and advocacy for Allergan Aesthetics as well as an advocate for the Key Opinion Leader community we serve.
- Thought Leader/KOL Management - Allergan Medical Aesthetics-50%
- Creates KOL plans in coordination with strategic and marketing business plans. Leverages services across U.S. Facial Aesthetics for maximum franchise value.
- Develop a strategy on how to engage key Areas KOL relationships and leverage across U.S. Medical Aesthetics (in office, out of office, etc)
- Increase KOL satisfaction by liaising with Medical Aesthetic Leadership to ensure KOL concerns/needs are addressed in a timely and thorough manner.
- Collaborates with U.S. Medical Marketing and Strategic Communication teams on KOL tactical programs in line with U.S. Facial strategic plans.
- Liaison for KOL communications for U.S. Medical Aesthetics presence at major medical meetings and to identify up-and-coming meetings to include those AHCP-focused meetings.
- Build and maintain the TEN app (or KOL Tracking platform), updating KOL information on an ongoing basis.
- Business Unit Collaboration-30%
- Initiates and pursues opportunities to involve U.S. Medical Aesthetics in meaningful programs at key accounts to ensure that Allergan is strategically and strongly positioned
- Identifying the next generation of influential KOL's
- Responsible for organizing Allergan Aesthetics Market Insights Programs for Area KOL targeted accounts which will include representatives from each of our 4 Medical Aesthetics cash pay franchises
- Responsible for including appropriate internal stakeholders including Tech, Marketing, National Account, TLD, and other key stakeholders where appropriate
- Develops programs for next generation area/region level opportunities; along with special projects
- Liaise with sales teams to reinforce and highlight the key and current product/portfolio opportunities with key customers
- Responsible for organizing Allergan Aesthetics Market Insights Programs for Area KOL targeted accounts which will include representatives from each of our 4 Medical Aesthetics cash pay franchises
3. Society Meetings-20%
- Responsible for attending key industry led society meetings, engaging Area level KOLs and assisting in setting up meetings with our cross functional business partners. 10-12 meetings per year is the expectation.
- Coordinating with Society Meeting leads Area KOL attendees to establish receptions, dinner meetings, and symposia to promote the Allergan Aesthetics partnership during both local and national society meetings.
- Helps to partner with area level society meeting owners to recommend new Speakers, Content, and agenda modification that highlights Allergan Aesthetics' growth strategy to include AMI representation, ADC and APC teams
- Liaise with sales teams to reinforce and highlight the key and current product/portfolio opportunities with key customers
Qualifications- Bachelor's degree or equivalent combination of experience and education required; Master's degree preferred
- 10 or more years of sales and/or marketing management experience
- Thorough knowledge of the healthcare or pharmaceutical industry
Essential Skills and Abilities
- Ability to:
- Develop and execute key strategies
- Develop relationships with physicians, AHCPs, Society meeting owners and leadership teams, and other healthcare professionals
- Work effectively in a matrixed environment
- Develop first-line managers and emerging leaders through peer influence and mentoring
- Monitor field activity to ensure balanced workloads; exercise control over resources, budgets, and expenses; oversee business operations, etc.
- Travel 75%+
- Ability to establish credible and effective customer relationships through strategic discussion and engagement.
- Ability to prioritize critical activities and relationships with internal and external stakeholders across all 4 Aesthetic Divisions.
- Exhibits:
- A high degree of technical expertise and business acumen
- Excellent interpersonal skills to effectively work with many diverse customers
- Strong creative and conceptual thinking skills
- Excellent presentation skills to engage and meet the needs of various audiences
- Strong analytical, consulting, and business planning skills
- Demonstrates (proven) experience:
- Positive role model with superior leadership qualities
- Excellent written and verbal communication skills
- Experience working with finances/budgets
Additional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
