Dollar General Corporation

Director, Loyalty Program Manager

Dollar General Corporation$100K — $130K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years managing large-scale initiatives, preferably in retail or digital commerce
  • 3+ years in a leadership role overseeing teams and budgets
  • BA/BS degree required; MBA or advanced degree preferred
  • Proven experience in leading cross-functional teams
  • Strong financial acumen with P&L management
  • Exceptional communication and storytelling abilities
  • Expertise in project management with a results-driven approach

Responsibilities

  • Serve as the key contact for the subscription program, driving its vision and success
  • Develop and execute myDG+ strategy aligned with business goals
  • Identify and implement compelling member benefits to drive engagement
  • Oversee financial performance and conduct ROI analysis for the subscription program
  • Collaborate with stakeholders to enhance customer experience and growth opportunities

Benefits

  • Opportunities for career advancement
  • Collaborative work environment
  • Involvement in innovative strategic initiatives
  • Chance to influence a growing subscription market
  • Strong focus on personal and professional growth
Full Job Description
General Summary:

The Director, Loyalty Program Manager will lead the strategy, execution, and optimization of Dollar General's loyalty program, ensuring it delivers meaningful value to customers while driving business growth. This role will oversee the development, launch, and continuous enhancement of the program, working closely with internal teams to align offerings with customer needs and business objectives.

This is a high-impact role requiring strategic vision, operational excellence, and data-driven decision-making. This role will be a results-oriented leader with experience managing large-scale loyalty programs, collaborating cross-functionally, and driving innovation in customer engagement strategies.

This position is a manager who effectively organizes resources appropriately to achieve business outcomes and impact change.

Job Details

Duties & Responsibilities:
  • Program Ownership: Serve as the key point of contact for the loyalty program, collaborating with senior leadership and cross-functional teams to drive program vision, execution, and success.
  • Strategic Leadership: Develop and execute the overarching strategy, ensuring alignment with Dollar General's business objectives, customer needs, and growth targets.
  • Value Proposition Development: Identify and implement compelling benefits that enhance the value proposition, driving customer acquisition, engagement, and retention.
  • Financial Management & Performance Optimization: Oversee the financial performance of the program, including P&L ownership, budgeting, forecasting, and ROI analysis, to drive sustainable growth. Define and track key performance indicators (KPIs) to measure program effectiveness, continuously refining strategies to improve acquisition and retention.
  • Cross-Functional Influence: Collaborate closely with key stakeholders to align initiatives, optimize the customer experience, and unlock new growth opportunities.

Qualifications

Knowledge, Skills and Abilities:
  • Brings an entrepreneurial mindset with a passion for building, launching, and scaling programs from concept to full market expansion, driving meaningful business impact.
  • Exceptional communication and storytelling skills, with the ability to influence stakeholders across all levels, as well as the ability to present work to executive stakeholders.
  • Experience leading cross-functional teams and managing complex initiatives in a fast-paced, high-growth environment. Ability to adapt personal style to different environments.
  • Ability to work under tight time constraints. Can multitask with ease and adapt to frequently changing priorities.
  • Strong financial acumen, including P&L management, budget planning, forecasting, and performance tracking.
  • Strong project management capabilities, with a proven ability to manage multiple initiatives simultaneously while delivering results.
  • Strong strategic, prioritization and critical thinking skills; ability to see the "big picture" (across programs) while also diving into details.
  • Proactive desire to own and drive initiatives forward through measurable process, planning and team engagement.

Work Experience and/or Education:
  • 10+ years of experience managing large-scale initiatives with cross-functional teams, ideally in a retail, or digital commerce environment. Background in loyalty programs is a plus.
  • 3+ years in a leadership role managing teams and budgets
  • BA/BS degree required, MBA or advance degree a plus

About Dollar General Corporation

Dollar General is a small-box discount retailer that makes shopping for everyday needs simpler and hassle-free. They make shopping for everyday needs simpler and hassle-free by offering a carefully edited assortment of the most popular brands at low everyday prices in small, convenient locations. Dollar General ranks among the largest retailers of top-quality brands made by America's most-trusted manufacturers, such as Procter & Gamble, Kimberly Clark, Unilever, Kellogg's, General Mills and Nabisco.

Dollar General Corporation Careers

Join the vibrant team at Dollar General Corporation, a leader in cost-effective retailing, and propel your career forward in an environment ripe with opportunities for growth and innovation. As one of the largest discount retailers in the United States, we offer a range of job opportunities designed to help you harness your potential and cultivate your professional skills.

Work You’ll Do

At Dollar General Corporation, we are committed to enhancing our team's capabilities through continuous leadership development, diversity training, and ample growth opportunities. Whether you're seeking a position in management, sales, logistics, or corporate support, our expansive network ensures a fit for your skills and ambitions.

Innovate and Lead

Embrace the chance to work on industry-leading projects that redefine retail standards. Our culture thrives on innovation and leadership, encouraging each team member to contribute unique ideas that drive company success. Dollar General is where your initiative and creativity can pave the way for significant advancements in both your career and our company’s footprint.

Join Our Inclusive Team

Diversity and inclusion are at the core of our employment philosophy. At Dollar General Corporation, we believe in giving everyone a voice and fostering an inclusive culture where you can thrive. Our team is a mosaic of diverse backgrounds and perspectives, making us stronger and more innovative.

Professional Growth and Development

Advance your career with Dollar General’s commitment to professional development. We offer a variety of training programs and leadership workshops to help you hone your skills and prepare for future challenges. From internships for emerging talents to leadership roles for seasoned professionals, Dollar General nurtures your career at every level.

Benefits and Perks

Choosing a career at Dollar General Corporation means more than just a job. We provide competitive benefits to support both your professional and personal life, including health insurance, retirement plans, and employee discounts. Moreover, our commitment to work-life balance is designed to ensure you succeed without sacrificing your well-being.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of positions available at Dollar General Corporation. From in-store hiring to corporate positions, each role offers a chance to be part of a team committed to reshaping the retail landscape.

How to Apply

Start by visiting our Careers page to browse the current openings. Tailor your resume to highlight relevant experience and skills that align with the job description. Prepare for your interview with insights into Dollar General’s culture and values, and stand out as a knowledgeable and motivated candidate.

Stay Connected

Don’t miss out on future job alerts, company news, and professional tips that can aid your career journey. Join our network, engage with us through our careers blog, and connect with Dollar General on various networking platforms to stay informed and ahead in your career.

Join Dollar General Corporation Today

Embark on a rewarding career path at Dollar General Corporation where your growth is our priority. Be part of a company that values innovation, leadership, and a diverse workforce. Your future awaits at Dollar General, where we’re not just building stores, we’re building careers.

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Learn more about Dollar General Corporation
Size
163,000 employees
Market Cap
$54.8 billion
Industry
Net Income
$2.5 billion
Founded
1939
5 Year Trend
+9.3%
Revenue
$32.4 billion
NASDAQ

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