Barkley

Director, Strategy

Barkley • $125K — $150K *
Chicago, IL 60629In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • High-level writing and presentation skills.
  • Deep experience in insight and research practices.
  • Strong reasoning ability for problem definition and conclusion drawing.
  • Bachelor's degree preferred.
  • 7+ years of direct experience in the strategy field.

Responsibilities

  • Lead and participate in strategy development for clients and new business.
  • Generate actionable strategic ideas, termed the Red Thread, for brand engagement.
  • Manage and mentor a team of strategists while enhancing overall strategic processes.
  • Act as a valuable resource for clients, providing strategic guidance.
  • Write and present comprehensive creative briefs for all initiatives.
  • Facilitate integrated idea sessions and workshops with diverse teams.
  • Recommend and manage research to support consumer insight-gathering and the strategic process.
  • Monitor cultural and social trends relevant to client business.
  • Present insights, implications, and opportunities in client pitches and new business efforts.
  • Discover innovative methods for gaining insights using both traditional and novel tools.

Benefits

  • Mentorship opportunities within the team.
  • Access to insights from industry leaders.
  • Dynamic work environment fostering creativity and collaboration.
  • Involvement in shaping agency processes for improvement.
Full Job Description
The Strategy Director is the player-coach of strategy, leading teams, clients and projects.
You bring power to every idea, every client, and every project. You treat the spectrum as a business and creative imperative. You forge strong relationships with senior clients and push more than anyone for excellence in insight and ideas with your teams. You're a mentor and a highly visible partner.
The Strategy Director position must exemplify the art and science of strategy. They must demonstrate rigorous, collaborative, action-rich, and always practical strategy.
You must balance leading agency accounts and formal management of team members. You must flex effectively between execution and management, the left and right side of the spectrum, and instruction and inspiration.
You must implement ideas on how to improve the agency and team process. You must know the industry and have a pulse on culture.

Responsibilities:
  • Leads and participates in strategy development for clients and new business
  • Responsible for generating the Red Thread, or the actionable strategic idea, in any brand engagement
  • Manages and mentors a team of strategists, as well as contributing to best-practice solutions for the overall strategic process at Barkley
  • Becomes an invaluable resource for clients in terms of overall strategic guidance
  • Writes and presents micro and macro-level creative briefs for all initiatives
  • Lead integrated idea teams in idea sessions and workshops
  • Recommends and manages the research that will aid in the consumer insight-gathering and strategic process
  • Monitors and interprets cultural and social trends relevant to client business
  • Presents insights/implications/opportunities in client and new business
  • Finds creative, differentiating ways to gain insights, using known tools (qualitative and quantitative), as well as unique and new approaches

Qualifications:
  • Exhibit high-level writing and presentation skills
  • Must demonstrate deep experience in insight and research practices
  • Excellent reasoning ability: Ability to define problems, collect information, establish facts, draw valid conclusions, and make creative leaps
  • Bachelor's degree is preferred
  • 7+ years of direct work experience in the strategy field

About Barkley

Barkley is an independent advertising agency based in Kansas City, Missouri. The company was founded in 1964 by Bill Fromm and has since grown to become one of the largest independent agencies in the United States. Barkley provides a range of services including advertising, brand strategy, digital marketing, social media, and public relations. The company has worked with a number of high-profile clients including Dairy Queen, Hershey's, and Sonic Drive-In.
Learn more about Barkley
Size
501 employees
Industry
Media
* Ladders Estimates

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