Please note that this job posting reflects an existing vacancy within our organization and the role is 100% on-site (5 days in the office).

Predictive Index® Behavioural Assessment

As part of our hiring process, applicants are required to complete a brief (5-10 minute) Predictive Index® Behavioural Assessment.

This assessment does not measure intelligence or experience; rather, it helps us understand your natural work and communication preferences.

Please complete the assessment using the link below when submitting your application: https://assessment.predictiveindex.com/bo/7FG6/DirectorSM

The Blueprint

Reporting to the SVP, Sales & Marketing, the Director, Strategic Marketing, provides guidance to leadership over marketing strategy, product positioning, and revenue optimization across the organization's portfolio. This role is accountable for shaping long-term marketing and pricing strategies that maximize enterprise value, inform investment decisions, and strengthen the company's competitive market position.

The Director acts as a strategic advisor to senior leadership, translating market intelligence, consumer insights, and financial analysis into actionable strategies across pricing, suite mix, branding, and go-to-market execution. The role requires extensive cross-functional influence, guiding internal teams and external partners to ensure alignment between product design, market demand, and financial performance.

A Glimpse of Your Daily Activities

• Own the enterprise pricing strategy across all projects, ensuring alignment with market conditions, brand positioning, and long-term profitability.
• Lead pricing governance, including approval of pricing structures and strategic adjustments through the project lifecycle.
• Communicate with Sales Control to implement all pricing models into the CRM software
• Review and approve project condominium documents and Agreements of Purchase and Sale
• Assess and influence financial outcomes through pro forma reviews and P&L impact analysis.
• Guide the strategic direction for suite mix, unit sizing, and product design based on evolving consumer demand, market trends, and competitive positioning.
• Partner with Product Development and architectural teams to ensure product offerings align with strategic intent and target demographics.
• Champion innovation in product configuration and finish standards to drive differentiation.
• Provide strategic leadership to sales performance initiatives by identifying risks, opportunities, and corrective strategies to achieve revenue targets.
• Diagnose gaps in product strategy or sales execution and guide adjustments at the portfolio level.
• Serve as a senior thought partner to Sales leadership, offering data driven insights and market forecasts.
• Lead the development of high level marketing and brand strategies for new launches and active communities.
• Define target market strategies and oversee positioning to ensure brand consistency and market resonance.
• Direct competitive intelligence efforts, translating insights into strategic advantage.
• Identify and evaluate new marketing channels, technologies, and partnerships that enhance reach, conversion, and brand equity.
• Synthesize market comparables, macro trends, and portfolio insights to support investment decisions.
• Partner with SVP, Sales & Marketing to shape long term portfolio and growth strategies. And make recommendations with high level assumptions such as revenue per sf, finish levels, parking assumptions, suite mix, average sizes, etc
• Act as a core strategic contributor to project feasibility and land acquisition evaluations.
• Provide functional leadership and mentorship across marketing, product, and sales stakeholders without relying solely on direct authority.
• Build strong relationships with external consultants (architects, designers, agencies) to ensure strategic alignment and quality outcomes.
• Model strategic thinking, continuous improvement, and disciplined decision making.

The Architect of Your Success

• Masters, Business degree or MBA
• Must have minimum 8-12 years of marketing / Sales experience.
• Strong analytical skills are a must
• Strong knowledge of P&L, ROI, and financial modeling
• Orientation towards continuous improvement and creative problem solving;
• Bring fresh, market-focused perspectives to drive growth and differentiation.
• Proficiency with MS Office Suite and comfort with digital tools.
• Experience with ticketing systems, data analysis tools, and reporting frameworks.

Nice to Have

• Real Estate or Construction experience as asset
• Experience using AI-based recruitment tools or data analytics.
• Ability to analyze and interpret sales and marketing metrics and improve processes and make suggestions based on insights.