Director, State Public Policy

Interactive Advertising Bureau, Inc.

โ€ข $100K โ€” $150K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in state-level public policy, government relations, or legislative affairs, preferably in digital advertising or technology.
  • Bachelor's degree with strong knowledge of public policy's impact on business innovation.
  • Exceptional communication skills for distilling complex topics into clear, persuasive messages.
  • Demonstrated judgment and political acumen to influence, negotiate, and build consensus.
  • Proactive self-starter with the ability to manage multiple priorities and achieve measurable outcomes.
  • High level of integrity, discretion, and professionalism.

Responsibilities

  • Lead engagement on legislative and regulatory issues affecting the digital advertising industry.
  • Serve as a lobbyist at state legislatures to promote innovation-friendly policies.
  • Analyze legislative and regulatory proposals for proactive positioning of IAB and its members.
  • Develop policy positions and materials to communicate industry priorities effectively.
  • Update IAB members regularly on state developments and provide strategic compliance guidance.
  • Build coalitions and relationships with advocacy partners and policymakers.

Benefits

  • Contribute to a movement shaping the future of digital media and marketing.
  • Opportunities for mentorship and professional development.
  • A culture that celebrates curiosity and exploration of new trends and technologies.
  • Collaborate with a diverse and talented team driven by shared problem-solving.
  • Flexibility in work arrangements and emphasis on personal and professional well-being.
  • Commitment to inclusivity and valuing diverse voices.
Full Job Description
๐Ÿ’ผ What You'll Do

As the Director of State Public Policy, you'll:

Policy Development & Advocacy
  • Lead state-level engagement on legislative and regulatory issues impacting the digital advertising industry.
  • Serve as a registered lobbyist before state legislatures, advancing thoughtful, innovation-friendly policies around data privacy, technology, and digital media.
  • Analyze legislation, regulation, and self-regulatory proposals to ensure IAB and its members remain proactive and well-positioned.
  • Craft policy positions and briefing materials that clearly communicate industry priorities to lawmakers and the public.

Member Engagement
  • Keep IAB members informed through regular policy updates, summaries, and insights on key state developments.
  • Provide strategic guidance to members navigating compliance, advocacy, and state-level initiatives.
  • Build coalitions and foster relationships with advocacy partners and policymakers to amplify industry impact.


๐Ÿง  Who You Are
  • You bring at least 5 years of experience in state-level public policy, government relations, or legislative affairs, ideally focused on digital advertising, technology, or media.
  • You hold a Bachelor's degree and possess a strong understanding of how public policy intersects with business innovation.
  • You're an exceptional communicator-able to distill complex topics into clear, persuasive messages for executives, policymakers, and public audiences.
  • You demonstrate sound judgment, strategic thinking, and political acumen, knowing when to influence, negotiate, and build consensus.
  • You're a self-starter who thrives in dynamic environments, balancing multiple priorities while delivering measurable outcomes.
  • You embody the highest levels of integrity, discretion, and professionalism in every interaction.


๐Ÿš€ Why You'll Love IAB

At IAB, you're not just joining an organization-you're joining a movement shaping the future of digital media and marketing.

Be Part of Something Bigger: Your work directly contributes to advancing innovation, accountability, and transparency across the digital advertising ecosystem.

Unleash Your Potential: We invest in your growth through mentorship, professional development, and stretch opportunities that help you reach your next career milestone.

A Culture of Curiosity: Curiosity isn't just encouraged-it's celebrated. Every day brings new opportunities to explore emerging trends and technologies.

Collaboration is Key: You'll work alongside a diverse, talented team that believes bold ideas and shared problem-solving drive real progress.

Commitment to Well-Being: We believe in balance-offering flexibility, remote work options, and a culture that prioritizes your personal and professional well-being.

Inclusivity Creates Unity: We celebrate individuality and are committed to building a workplace where everyone's voice is heard and valued.

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