Director, STANLEY Brand Commercialization, North America – Hybrid

Towson, MD, United States

The Job:

The Director, STANLEY Brand Commercialization, North America is a strategic leader responsible for driving execution of category management strategies and building robust commercial partnerships to accelerate STANLEY’s distribution expansion. This role manages a team of category analysts and is accountable for collaborating with channel and sales partners to develop and execute channel and go-to-market (GTM) strategies that align with key category priorities, ensuring STANLEY’s brand and product portfolio achieve maximum impact across core North American channels.You’ll get to:  

• Responsible for partnering with channel and sales teams to translate global STANLEY brand and category strategies into targeted channel initiatives for North America.
• Reports directly to the VP, Category Management (STANLEY & BLACK+DECKER Brands).
• Leads cross-functional teams to achieve business objectives such as market growth, distribution expansion, and sales/profit targets.
• Direct line of connectivity across core Retail, Commercial, and Distribution channels in the region.
• Based in Towson, Maryland (Tools & Outdoor HQ), with remote options considered

Channel Strategy & Category Execution

• Partner with channel and sales teams to develop and execute regional category management strategies and GTM, prioritizing key product categories to maximize growth and market share that expand STANLEY’s distribution footprint and drive commercial success.
• Drive adoption and execution of focused trade and commercial partnership plans to accelerate category growth within targeted channels.
• Collaborate with channel to drive demand generation activities and initiatives

Commercial Partnership Development

• Build strong sell-in messaging to drive strategic relationships with key channel partners, distributors, and retail accounts to unlock new growth opportunities and enhance STANLEY’s market presence.
• Collaborate with channel partners to co-develop business plans, joint marketing initiatives, and sales programs that align with category priorities and deliver mutual value.
• Ensure seamless integration of STANLEY’s brand and product strategies within partner organizations, fostering alignment and accountability for shared objectives.

PLM (Product Lifecycle Management)

• Lead product lifecycle management initiatives for good/sku, bad sku to improve overall health of portfolios and categories.
• Lead SKU rationalization initiatives to reduce complexity in operations and commercialization.
• Work closely with regions and cross functional stakeholders to ensure adherence to NOD process driving timely, effective execution ensuring smooth SKU In/Out transitions and minimizing E&O exposure.

Business Accountability

• Partnership with commercial and channel teams to ensure sales and growth targets are met through effective category and channel management.
• Manage MOS (Monthly Operating System) coordinating MBR, QBR, PRB rhythms to drive business performance and accountability for in-market execution and results, reporting progress to senior leadership.
• Continuously analyze performance metrics to inform strategic decisions and drive continuous improvement.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• At least 10 years of experience growing a portfolio and developing product/category marketing agendas into sustainable growth engines.
• Strong understanding of digital and traditional marketing channels, emerging trends, and customer insights.
• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Background in innovation strategy, new product development, and product lifecycle management.
• Demonstrated success in category management, channel strategy development, and commercial partnership building within North America, ideally in consumer durables or manufactured products.
• Proven ability to drive distribution expansion and commercial growth through strategic channel and sales partnerships.
• Multi-channel expertise (Retail, Commercial, Distribution) with strong commercial acumen, data-driven decision-making, and end-user centricity.
• Travel domestically as needed.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

The base pay range for this position is $115,800 - $199,800 per year.

• This is the lowest to highest annual fulltime salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.
• The salary range listed in this job posting reflects the range for the primary location specified.
• The salary range may vary for other locations.
• The successful candidate may be eligible for annual merit increases.
• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

#LI-CE1

#LI-Hybrid