Now Brewing - Director of Social - Always-On & Engagement! #ToBeAPartnerAs Director of Social Always-On & Engagement, you will lead Starbucks' real-time and always-on social engine, responsible for how the brand shows up daily, reacts at the speed of culture at scale, and engages with millions of customers and fans across platforms - most critically, TikTok.
This role is the heartbeat of Starbucks' social presence: building high-velocity content, scaling community engagement, and turning social listening into action. You will oversee always-on strategy, in-house creation, agency partnerships, and real-time engagement - ensuring Starbucks is present, human, fast, and culturally fluent.
As a director, Social - Always-On & Engagement, you will...
- Drive new TikTok Strategy - Partner with agency to create and scale a new, high-volume, high-velocity TikTok strategy rooted in product calendar, fan insights, brand moments, creativity, experimentation, and cultural participation
- Create an always-on engine - Design and oversee a real-time content machine that moves at the speed of culture and responds to insights with urgency, prioritizing TikTok and emerging platforms
- Lead in-house creation - Manage and empower in-house creator(s) to produce dynamic, platform-native content daily
- Scale what works - Work closely with Social Campaign, Influencers, Brand Marketing, PR, Media, and Partnerships to scale always-on insights and work into bigger, buzz-driving brand moments
- Own engagement at scale - Drive an industry-leading community engagement strategy across ~22K+ daily mentions, setting the standard for brand voice, responsiveness, and relevance
- Listen and learn - Turn social listening into action-surfacing trends, fan behaviors, and emerging beverage moments that influence the menu, storytelling, and strategy
- Activate fandom - Engage directly with comments, UGC, and creator content to spark conversation, loyalty, and cultural participation
- Establish operating rigor - Build workflows, prioritization models, and measurement frameworks that enable speed without sacrificing quality
- Measure what matters - Define and optimize KPIs around engagement quality, responsiveness, relevance, and cultural impact
We're looking for a bold, strategic leader to shape the future of social and influencer marketing at Starbucks. We'd love to hear from people with:
- 10+ years of experience in always-on social strategy, community engagement, or real-time content leadership
- Deep expertise in TikTok, social trends, and platform-native storytelling
- Experience running high-volume content and community operations at scale
- Strong instinct for culture, humor, humanity, and brand voice
- Proven ability to lead teams and agency partners in fast-paced environments
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com .
*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
We believe we do our best work when we're together, which is why we're onsite four days a week.
Join us and inspire with every cup. Apply today! 
