Synthesia

Director, Sales Strategy and Operations

Synthesia$150K — $180K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in Sales Operations, Revenue Operations, or Sales Strategy within B2B SaaS, including people management.
  • Expertise in B2B SaaS with experience in both small and large companies.
  • Proven track record in ownership of forecasting and understanding of its methodologies.
  • Experience with Sales Engineering coverage models, including SE-to-AE ratios.
  • Deep hands-on experience with Salesforce, capable of diagnosing in the object model.
  • Experience implementing AI or automation in sales workflows.
  • Established credibility with senior Sales leaders and C-Level Executives.
  • Preferred: Quantitative degree with a background in management consulting or investment banking.

Responsibilities

  • Own forecasting methodology, ensuring accuracy and comprehensive variances analysis.
  • Design and manage the pre-sales process architecture including stages and qualification standards.
  • Define the Sales Engineering deployment model and ensure standardization of demo processes.
  • Oversee territory and quota deployments and manage audit trails for exceptions.
  • Act as a trusted operational partner during forecast calls and deal reviews within Sales.
  • Ensure cross-functional alignment by representing field requirements to GTM Engineering and Data teams.
  • Innovate the pre-sales process by integrating AI into operations and workflows.
  • Lead and develop a team of senior operators across multiple time zones while protecting team prioritization.

Benefits

  • Hybrid working environment.
  • 100% Medical, Dental & Vision coverage.
  • 401k Plan with company match.
  • Paid parental leave policy.
  • 25 days of annual leave plus public holidays and sick leave.
  • Vibrant company culture with regular social events.
  • Generous employee referral program.
  • Provision of a new computer and monitor.
Full Job Description
Aboutthe role...

We are hiring a Director of Sales Operations to own the operating rhythm of our pre-sales engine globally: Sales, Sales Development, and Sales Engineering. This is a player/coach role leading a small team of experienced senior operators while staying hands-on, and our first Sales Operations leadership seat in North America. This role reports to the VP of Revenue Operations.

What you'll be doing...
  • Forecasting and pipeline inspection. Own forecast methodology, accuracy, and variance analysis end to end for Sales and Sales Development; run the weekly commit and pipeline inspection cadence; build the leading indicators (stage conversion, velocity, slippage, aged pipeline) that make the forecast defensible before quarter end, not explained after it.
  • Sales process and policy. Own the pre-sales process architecture: opportunity stages, exit criteria, qualification standards, pipeline hygiene rules, rules of engagement, and the SDR-to-AE handoff, including how conflicts get resolved.
  • Sales Engineering coverage. Own the SE deployment model (SE-to-AE coverage ratios, prioritization of scarce SE time), standardize the technical proof-of-concept and demo process, and build the reporting that shows technical win-rate.
  • Territory, quota, and comp. Run territory and quota deployment, exceptions and the audit trail behind them; partner on SE comp and quota-credit design alongside AE and SDR comp.
  • Partnership with the field. Be the trusted operational partner to Sales, Sales Development, and Sales Engineering leaders in their forecast calls and deal reviews, not adjacent to them; own adoption of process and system change, including manager-level reinforcement.
  • Cross-functional alignment. Represent the field's requirements into GTM Engineering and Data teams; prioritize, scope, and defend the roadmap.
  • AI-native operations. Design the pre-sales motion on the assumption AI does the manual work: deal inspection, call-signal extraction, pipeline risk flagging, enrichment, and forecast commentary should be agent-assisted by default. Build and ship those workflows yourself where tooling allows.
  • Leadership. Lead, develop, and stretch a team of experienced senior operators; manage across US and European time zones; set the prioritization bar and protect the team from reactive demand.

We'd love to hear from you if you have...
  • 8+ years in Sales Operations, Revenue Operations, or Sales Strategy in B2B SaaS, including people management.
  • B2B SaaS domain expertise, with experience at both small and large B2B SaaS companies.
  • You have owned a forecast, and can talk methodology, where it broke, and how you fixed it.
  • Direct experience with Sales Engineering coverage models (SE-to-AE ratios, technical win-rate, POC process), not just Sales and SDR ops.
  • Deep, current, hands-on Salesforce ability; you diagnose in the object model yourself.
  • You have put AI or automation into a live sales workflow and can describe the result.
  • Credible with senior Sales leaders, and C-Level Executives.
  • Plus: Quantitative degree, Management consulting or Investment Banking background.

Benefits
  • A competitive salary + stock options in our fast-growing Series D startup
  • Hybrid working environment
  • 100% Medical, Dental & Vision
  • 401k Plan
  • Paid parental leave
  • 25 days of annual leave + Public holidays + paid sick leave
  • Fun culture with regular socials
  • A generous referral scheme
  • A brand new computer + monitor

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