Director, Sales | Residence Inn, Lake Oswego

CSM

$80K — $95K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of sales experience required
  • At least 1 year of experience managing direct reports preferred
  • Detail-oriented with strong communication skills
  • Ability to problem-solve with employees and guests
  • Experience managing multiple priorities in a fast-paced environment
  • Valid driver's license required
  • High school diploma or GED required; college degree preferred.

Responsibilities

  • Develop and maintain a comprehensive business plan for hotel sales
  • Pursue aggressive revenue goals and meet Personal Performance Expectations
  • Solicit transient and group demand to capitalize on revenue opportunities
  • Market the hotel effectively to achieve maximum profit
  • Advise on changes to sales strategy based on guest feedback
  • Manage sales, marketing, and catering expenses to enhance profitability
  • Oversee labor management including scheduling and adjustments based on needs
  • Prepare and manage the department budget to align with financial goals
  • Conduct interviews, hiring, coaching, and development for sales staff
  • Evaluate staff performance and implement corrective action as required
  • Motivate staff by setting goals and recognizing achievements
  • Maintain guest satisfaction through relationship building and service recovery
  • Train sales staff on service standards and sales tools
  • Document sales data accurately in Delphi on a daily basis

Benefits

  • Opportunities for professional development and community involvement
  • Potential for performance-based rewards
  • Stable work environment with a focus on employee relations
  • Role in shaping the hotel's sales and marketing strategies
  • Engagement in both operational and managerial aspects of hotel management
Full Job Description
This position is responsible for the overall sales and marketing efforts of the hotel. Uses leadership skills to drive revenue, maximize profit and ensure quality. Effective management of assigned staff to ensure achievement of overall financial results, guest satisfaction and positive employee relations.
• Develops, implements, and maintains a comprehensive business plan that defines hotel sales objectives and supports financial goals.
• Accountable for aggressively pursuing business revenue goals and achieving established Personal Performance Expectations for self and team.
• Responsible for soliciting transient, group, and extended stay group demand generators to capitalize on revenue opportunities.
• Proactively positions and markets the hotel by effective revenue/yield management to achieve maximum hotel profit.
• Uses expertise to advise and implement changes to sales and marketing efforts based on sales and guest comments.
• Responsible for management of sales, and marketing and catering (if applicable) expenses to maximize hotel profitability, and increase return on investment.
• Responsible for effective labor management through proper scheduling, monitoring, and adjusting based on business needs.
• Follows CSM procurement guidelines and applies good business judgment.
• Responsible for preparation and management of the department budget.
• Manages and maintains company assets to stay within budget guidelines and prolong the life of company resources.
• Responsible for interviewing, hiring, coaching, discipline and development of sales employees.
• Evaluates staff performance and takes appropriate corrective action as needed to hold sales employees accountable.
• Motivates staff by setting goals, providing ongoing feedback, and rewarding/recognizing employees.
• Accountable for guest satisfaction by developing and maintaining long-term, value-based client relationships.
• Ensures effective communication of client needs from sales to appropriate operational departments.
• Resolves complaints and concerns in courteous and friendly manner, focuses on service recovery when applicable.
• Works side by side with sales staff to train and model appropriate guest service standards.
• Responsible for utilizing sales tools/systems to accurately identify, report, forecast and communicate sales data.
• Ensures integrity of sales data by documenting information in Delphi on a daily basis.
• Responsible for ongoing training of all sales employees and ensuring training records are maintained.

Competencies/Skills Required: 3+ years of sales experience required, with a minimum of 1 year managing direct reports preferred. Must be detail oriented, have ability to communicate well with all levels within and outside the organization, and be able to problem-solve with employees and guests. Must be able to manage multiple priorities in a fast-paced environment. Must have a valid driver's license.

Education: High school diploma or GED required. College degree or equivalent experience preferred. Professional membership and community involvement desired. Delphi experience also desired.

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