Director of Sales

Archer

$95K — $105K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of hotel sales leadership experience preferred.
  • Strong negotiation skills and a proven track record in sales.
  • Deep knowledge of local and regional market conditions.
  • Ability to inspire and motivate a diverse sales team.
  • Valid driver's license and the ability to travel as needed.
  • High school diploma or equivalent required.
  • Proficient in English, both written and spoken.

Responsibilities

  • Oversee and develop the sales team to achieve revenue goals.
  • Create and execute strategic sales action plans.
  • Identify and target specific business accounts for sales.
  • Manage all sales-related activities including contracts and rate quoting.
  • Participate in sales forecasts and maintain organized communication plans.
  • Conduct property tours and client entertainment events.
  • Analyze market trends and adjust strategies to maximize revenue.

Benefits

  • Paid time off (PTO) for work-life balance.
  • Discounts at select LodgeWorks properties for employees.
  • Comprehensive health, vision, and dental insurance options.
  • 401(k) plan with matching contributions to support retirement savings.
  • Paid holidays to encourage time away from work.
  • Company-sponsored short-term and long-term disability plans.
  • Referral bonuses to reward employee connections.
  • Flexible spending accounts for medical and dependent care.
Full Job Description
$45.67 - $50.48 per hour or $95,000 - $105,000 a year

Job overview

First and foremost, the Director of Sales is a leader. The Director guides the sales team (with direct oversight of sales managers and coordinators) by developing and implementing sales strategies to increase the company's profit and motivates the team to hit sales goals. The Director of Sales also conducts research on the competition and supply and demand costs to determine appropriate group and business transient strategy. In addition, they ensure that sales activities and bookings are focused to yield maximum revenue per available guest room and any meeting or event space where applicable.

Your day-to-day
  • Oversee, guide, and develop the Sales team.
  • Develop sales action plans and execute accordingly to achieve established revenue goals.
  • Target accounts by mapping specific businesses and their buying tendencies.
  • Oversee all sales-related activities, including but not limited to concessions, contract negotiations, rate quoting, deposit schedules, rooming lists and other documents.
  • Participate in monthly forecasts for sales-driven segments and events.
  • Maintain an organized departmental plan for correspondence and follow-up.
  • Promote local awareness through maintaining relationships with CVB and other industry partners and organizations.
  • Conduct site tours to showcase the property.
  • Entertain clients on property.
  • Host FAM stays to agents selling and booking the market.
  • Have a working knowledge of local and regional competition, as well as market conditions that might affect revenues.
  • Consistently evaluate trends within the market and react appropriately, involving all necessary departments.
  • Work closely with the Operations team through ensuring the timely execution and delivery of resumes and banquet event orders.
  • Participation in the hotel's weekly revenue meeting to review strategy and business needs.
  • Participate in weekly leadership meetings.
  • Execute LodgeWorks' initiated sales and marketing programs.
  • Assist with the completion of the hotel's annual budget.
  • Provide clear direction and feedback on a regular basis to all Sales team employees.
  • Travel to meet clients and attend trade shows.
  • Conduct performance reviews according to LodgeWorks' standards.
  • Work a schedule of at least 40 hours per week, which may occasionally include weekends.
  • Maintain and monitor production on all top accounts.
  • Monitor inventory and rate availability.
  • Perform any other task and duties as requested by the General Manager.

Who you are
  • A team player with a heart for hospitality.
  • Entrepreneurial at heart and innovative in mind.
  • A long-term thinker.
  • Customer-focused, with guests, clients and employees at the forefront of your thinking.
  • Nimble and able to adapt to change quickly.
  • Committed to sharing and togetherness and value the family mindset of our organization.
  • Aware that a good reputation is a huge asset to a hotel and committed to being a representative of that great reputation.
  • A leader by example, ready to motivate and inspire others.
  • Able to maintain composure and objectivity under pressure.
  • A strong and confident negotiator.
  • A leader by example, ready to motivate and inspire others.
  • Self-driven and passionate about closing the business.
  • Ethical, with high integrity, respect and sense of community.
  • A plus: Three years' experience in hotel sales leadership.
  • Capable of exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
  • Fluent in English.
  • A high school graduate with a diploma or equivalent.
  • Able to drive, with a valid driver's license for the applicable state.

Benefits

We are proud to offer competitive wages and the following benefits for full-time employees:
  • PTO
  • Hotel and restaurant discounts available at select LodgeWorks properties
  • Health, vision and dental benefits
  • 401(k) plans with matching contributions
  • Paid holidays
  • Short-term and long-term disability (company sponsored)
  • Referral bonuses
  • Flexible spending accounts

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