Job Summary
The Director of Sales Performance is responsible for driving consistent, scalable sales execution across Company-Owned Retail, Branded Partner, and Indirect channels. This leader ensures the organization delivers against key revenue, volume, and customer experience metrics by partnering with the operations and sales effectiveness teams to drive execution through the region teams. The Director of Sales Performance will utilize sales playbooks, performance processes, communications, and incentive programs that enable frontline and field teams to execute with excellence.
This leader serves as the primary performance point of contact to regional leadership teams, translating strategy into action, inspecting results, and enabling a culture of accountability and continuous improvement.
Job Description
Key Responsibilities:
Performance Management & KPIs
- Own performance inspection framework and KPI definition across Indirect, Branded Partner, and Xfinity Retail
- Analyze key performance trends, diagnose performance barriers, and recommend corrective actions
- Host regional performance calls and business reviews, ensuring follow-up on actions and measurable improvement
Incentives & Motivation
- Drive incentive strategy and program design in partnership with sales effectiveness and compensation teams
- Ensure incentive plans align to priorities, drive desired behaviors, and support channel health and partner growth
Field Communication & Region Partnership
- Serve as the primary internal communications lead for sales performance programs, playbooks, and priorities
- Act as region point-of-contact, ensuring clarity, alignment, and support for sales initiatives and standards
- Provide executive visibility into regional performance cadence, insights, and opportunities
Sales Process & Tactics
- Establish and refine national sales process standards, ensuring repeatable and disciplined sales motion
- Identify and deploy tactical sales strategies to drive channel performance in partnership with regions and partners
Sales Execution & Playbook Leadership
- Own the execution of the national sales playbook across all retail channels
- Partner with Sales Effectiveness and operations to define execution standards, best practices, and frontline enablement tools to ensure consistent performance
- Partner with training and operations leaders to ensure playbooks align to systems, tools, and product launches
Success Measures
- Achievement of sales KPIs across all channels (HSD, Mobile, RGU, attach, churn, productivity, CX)
- Consistent execution of sales playbook across regions and partners
- Strong regional engagement, performance transparency, and disciplined inspection cadence
- Incentive programs that drive performance, productivity, and partner success
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Ideal Candidate Profile
- Proven leader in multi-channel or distributed retail sales organizations
- Strong communication, influence, and cross-functional collaboration skills
- Ability to turn strategic direction into executable frontline programs
- Experience in sales performance management, incentives, or sales enablement
- Analytical thinker with a performance-driven mindset and experience leading large-scale field communication and execution efforts
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Marketing, Marketing Strategies, Product Sales
Compensation
This job can be performed in Colorado, Illinois, Maryland, Minnesota, and Washington with a Pay Range of $132,736.26 - $248,880.48. This job can be performed in California with a good faith estimated pay range upon hire of $119,462.63 USD - $221,227.09.
Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
10 Years +
