Director, Sales & Marketing

Security Equipment Supply, Inc.

$120K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of leadership experience in both sales and marketing as a unified function
  • Demonstrated success in building or restructuring commercial teams and processes
  • Experience managing distributed sales teams across multiple locations
  • Strong organizational and operational leadership skills
  • Proficient in leading CRM implementation and fostering adoption
  • Expertise in creating pricing strategies and maintaining operational discipline in forecasting
  • B2B leadership experience is preferred

Responsibilities

  • Build and oversee the commercial infrastructure comprising sales, marketing, and pricing
  • Develop systems and operational clarity without introducing unnecessary complexity
  • Empower the sales team by establishing effective structures
  • Enhance CRM usage and ensure clear pipeline visibility
  • Recruit and mentor high-performing talent while managing expectations
  • Manage simultaneous initiatives ensuring team alignment and progress
  • Implement order and consistency while minimizing bureaucratic hurdles

Benefits

  • Competitive base salary with an experience-adjusted performance bonus
  • SEP IRA contributions and annual profit-sharing bonuses
  • Affordable health benefits including medical, dental, and vision plans
  • Documented career path to VP, Sales & Marketing, outlined in writing
  • Real authority and autonomy to shape the team and systems
Full Job Description
Job Title: Director, Sales & Marketing

Company: Security Equipment Supply, Inc. (SES)

Location: Earth City, MO (HQ-based with branch travel)

Job Type: Full-Time | Exempt | Hybrid (SLT in-office cadence)

Reports to: President

Travel: 10-25% - 15-branch network across 12 states

This role is based in Earth City, MO. Candidates must be located in the St. Louis metro area or willing to relocate.

Position Overview

This role is ideal for someone who naturally balances strategic thinking with execution, structure with flexibility, and accountability with trust. A builder who can build the structure, create the systems, establish accountability, and still allow talented salespeople the freedom to do what they do best - sell.

What You'll Do
  • Build and lead the commercial infrastructure across sales, marketing, pricing, and go-to-market strategy
  • Create systems, cadence, accountability, and operational clarity without overcomplicating the organization
  • Establish structure that empowers the sales team rather than slowing them down
  • Drive CRM adoption, forecasting discipline, and pipeline visibility across a distributed sales organization
  • Recruit strong talent, clarify expectations, and create an environment where high performers can thrive
  • Balance autonomy with accountability - knowing when to step in and when to stay out of the way
  • Lead multiple initiatives simultaneously while keeping the organization aligned and moving forward
  • Bring order, consistency, and execution to a growing company without creating bureaucracy

The Right Leader for This Role
  • Naturally strategic but execution-oriented
  • Able to build systems and actually ensure they are followed through to completion
  • Comfortable getting into details without becoming controlling
  • Creates accountability without micromanagement
  • Gives strong salespeople room to operate while still maintaining standards
  • Organized, composed, and able to reprioritize quickly as business needs shift
  • Direct, professional, and respected by both executives and frontline teams
  • Strong enough to lead change without creating unnecessary friction
  • Energized by unfinished playbooks, open seats, and opportunities to build
  • Live the SES values of Family • Respect • Celebration • Excellence • Integrity • Curiosity • Fun-Loving Spirit • Commitment to Growth

Experience That Matters
  • Experience leading both sales and marketing as one commercial function
  • Proven success building or restructuring commercial teams and processes
  • Multi-location or distributed sales leadership experience
  • Strong operational and organizational leadership capability
  • CRM implementation and adoption leadership
  • Experience creating pricing discipline, forecasting rhythm, and measurable accountability
  • B2B leadership experience preferred

How We Measure Success
  • Revenue growth and gross margin improvement across all channels and locations
  • Commercial team fully staffed and producing - outside team, sales operations, marketing, eCommerce
  • CRM adoption - pipeline visible, forecast accurate, marketing-to-sales attribution working
  • Pricing compliance - margin floor adherence measurable across the sales organization
  • Commercial operating cadence live - forecast rhythm, pipeline reviews, and scoreboard in place


Why This Opportunity Is Different

This role reports directly to the President and sits on the Senior Leadership Team. You will have real authority, real ownership, and a documented path toward VP, Sales & Marketing leadership as the organization scales.

If you are the type of leader who creates clarity, structure, momentum, and accountability while still allowing talented people the autonomy to succeed, this could be the opportunity to build something meaningful.

Why Join SES?

You will have the SLT seat, the full commercial mandate, and the autonomy to build the team and systems that define the next chapter of SES. This is not a role that reports into a structure that already has all the answers. You are the answer - and you will have the authority and the support to prove it.

What we offer:
  • Compensation: Competitive base salary, experience-adjusted + performance bonus (target tied to commercial KPIs and SMART goals)
  • Profit sharing & retirement: SEP IRA contributions and annual profit-sharing bonuses
  • Health benefits: Affordable medical, dental, and vision plans
  • Career path: Documented path to VP, Sales & Marketing (CRO equivalent) - in writing, not hypothetical
  • Autonomy: SLT seat, direct report to the President, real authority to build and decide


Work Environment & Physical Demands
  • Earth City, MO corporate office - SLT in-office cadence
  • Branch travel required- estimated 10-25%; multi-state, distributed locations
  • Standard office setting at corporate; branch environments vary
  • Some evening/weekend work for industry events, trade shows, and branch visits


Ready to Build Something?

If you're a commercial leader who has done this before - assessed an incomplete build, built the team, established the systems, and delivered results while doing it - we'd like to talk.

As part of our hiring process, we invite you to complete a brief survey to help us understand how you work best.

Be part of a company that's investing in its future and looking for leaders who want to build it.

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