OverviewThe
Director, Sales & Marketing, provides executive leadership and strategic oversight of the Sales and Marketing Department, including departmental operations, personnel, and overall performance. The role will oversee the scheduling and booking of facility events to ensure revenue and programming maximization; establish and maintain a seamless working relationship with the DMO, Visit Greenville SC (VGSC); and oversee the execution of the venue's self-produced public shows (presently Holiday Fair and Boat Show), including direct supervision of the show manager.
This role pays an annual salary of $90,000-$105,000 and is bonus eligible.
Benefits for Full-Time roles: Health, dental, and vision insurance; 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)This position will remain open until November 20, 2026.Responsibilities- Assume management responsibility for all services and activities of the Sales and Marketing Division, including the scheduling and booking of all facility events; the signage/sponsorship opportunities within the GCC; vendor packages; social event packages; sales materials; proposals; sales calls; and contracts.
- Direct and participate in the development and implementation of goals, objectives, policies, and priorities of all sales and marketing programs and activities.
- Ensure proper adherence to brand standards related to OVG, the Greenville Convention Center, the City of Greenville and the individual shows produced by the venue
- Conduct business evaluations with sales managers and provide assistance with client calls and meetings and support as needed.
- Work with the show manager to develop and monitor progress toward goals for sales, attendance and guest experience for all self-produced shows
- Effectively manage Momentus software (or its future replacement, presently anticipated to be Thynk) to manage the book of business at the Convention Center including reporting, data management and sales initiatives
- Select, train, motivate, and evaluate all sales, marketing, and show management personnel; provide or coordinate staff training; work with employees to correct deficiencies; and implement coaching, development, and progressive discipline procedures.
- Plan, direct, coordinate, and review the work plan for providing marketing, booking, sales, and show management services; meet with staff to identify and resolve problems; assign work activities, projects, and programs; monitor work flow; review and evaluate work products, methods, and procedures.
- Participate in the development and administration of the annual venue revenue budget and the departmental indirect expense budget; forecast additional funds needed for staffing, equipment, materials, and supplies; direct the monitoring of and approve expenditures; and direct and implement adjustments as necessary.
- Prepare written proposals, reevaluate the potential business value of various events and clients, initiate contractual arrangements, finalize all booking arrangements, prepare contracts, and negotiate rental and other rates as required.
- Conduct tours of the facility for potential licensees; answer questions and provide information regarding facility capabilities.
- Direct and plan promotional projects and coordinate focused marketing programs; develop strategies for new markets and clients.
- Oversee the development of all facility advertising and marketing materials; analyze facility rental rates, schedules, and labor rates and modify as necessary.
- Participate in a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the fields of sales and marketing and public show management.
- Be active and forward-facing as representative for the GCC in the community in the support of booking and revenue opportunities
- Provide responsible staff assistance to the facility General Manager as necessary; prepare and present staff reports, owner reports, and other related correspondence.
- Respond to and resolve difficult and sensitive inquiries and complaints.
- Interpret and apply administrative and departmental policies and procedures.
- Communicate clearly and concisely.
- Establish and maintain effective working relationships with those contacted in the course of work.
- Provide excellent customer service assistance to internal and external clients.
- Perform related duties and responsibilities as required.
Qualifications- 5-7+ years of increasingly responsible sales and marketing experience, including direct people leadership experience, within a major public assembly facility (convention center preferred) or full-service convention hotel
- Bachelor's degree from an accredited college or university with major coursework in Hospitality, Marketing, Business Administration, or a related field.
- Previous experience producing public, ticketed consumer shows is a plus.
- Industry professional certification including CVP, CVE, CMP, CEM, or other directly related industry certifications are preferred, but not required.
- Strong people leadership skills. Experience with supervision, training, and performance evaluation of professional personnel.
- Skilled in all customer service and administrative procedures established by the convention center.
- Skilled in public relations, oral and written communications, public speaking, contract negotiations, program planning, and auditing.
- Experience with modern and complex principles and practices of sales and marketing.
- Familiarity with pertinent federal, state, and local law codes and regulations.
- Thorough knowledge of convention planning and related activities.
- Advanced computer proficiency and Microsoft products knowledge, to include, at minimum, Excel, Word, Outlook, and Teams.
- Ability to identify potential problems and make plans for corrective action.
- Some travel as needed.
